White Papers & Presentations

Tackling social media at The Economist.com
Ben Edwards, Publisher, The Economist.com
(Presentation from Blogs & Social Media Forum 2)

Ben Edwards is a publisher at The Economist.com, the web's foremost provider of daily global news analysis and debate. Prior to joining The Economist.com, he was the Director of New Media Communications at IBM. He was responsible for driving the development and adoption of a wide range of new communications technologies, from blogs and podcasts to wikis, social-networking software and interactive web tools and techniques to
reach customers and for use internally within IBM as well.

In this presentation, Ben will share how he tackles social media in his day to day business.

To download the podcast from this session, go to the podcasts section on the home page

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How BUPA is harnessing its collective intelligence using social bookmarking software
Keely Flint, Lead Information Architect, BUPA
(Presentation from Blogs & Social Media Forum 2)

Like many organisations, BUPA, the UK's leading private medical provider, is information rich and overflowing with knowledge assets. However the ability to fully exploit these assets is determined by the visibility, accessibility and mobility of information flow around the organisation. Large organisations can suffer from a silo mentality in terms of knowledge sharing and this leads to vital information and expertise not being put to best use.

Compared to small organisations, it's the sheer obstacles of scale in terms of ensuring information flows consistently around a large disparate workforce which leave larger organisations unable to fully mobilise their knowledge assets. But most importantly, the bigger the organisation, the harder it is to connect the right people and information at the right time and in the right place so as to maximise effective business decision making and corporate communications.

Social Bookmarking Software provides the opportunity to create a shared library of information resources which enables knowledge sharing and networking. These tools promise to be extremely valuable to organisations in harnessing the collective intelligence of their workforce. It's particularly relevant to public relations activities where tracking and sharing relevant conversations in the blogosphere is now an important corporate communications activity.

But how easy is it to implement and what are the organisational costs? Learn from the BUPA experience what the organisational benefits could be as well as top tips on piloting social bookmarking software in your organisation.

To download the podcast from this session, go to the podcasts section on the home page

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Engaging with Passionates – a social networking marketing case study
Lee Bryant, Director, Headshift
(Presentation from Blogs & Social Media Forum 2)

BP/Castrol wanted to engage with Passionates in the motoring sector to learn more about the target market for a new range of high-end products, and worked with social software consultancy Headshift to design and build a pilot social networking project as a first step into this new area of marketing.

Motoraddicts.com was developed over a year by a global team, who coordinated their efforts using social tools, and went into beta in 2006 within a tight network of car passionates around the world.

This presentation will share what we have learned about the process of conceptualising and designing a vertical social network so far.

To download the podcast from this session, go to the podcasts section on the home page

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The IT industry thrives as much on the buzzwords and terminology that get thrown around, as it does on the actual technology underpinning them. One buzzword that has really caught on is Web 2.0, which is a term generally used to describe the future of web applications. But it’s a airly woolly term; ask five people what Web 2.0 means and you’re in with a chance of getting more than five different answers.

White paper by Mediasurface examining Web 2.0 - Ignore at your peril....

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Trends and terminology are as much a part of this industry as the actual technology. One such example is social software – chat, blog, wiki, Web 2.0 – even though these terms have been with us for a while now, no one seems any closer in defining what this new wave of internet use means to businesses.

White paper by Mediasurface examining social media

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Knowledge Café, by David Gurteen, Gurteen Knowledge

This is an example of a Knowledge Café, facilitated by David Gurteen, Gurteen Knowledge. Look out for the Knowledge Café at this year’s Online Information Conference in December.

David Gurteen is an independent knowledge consultant. He is a frequent speaker and facilitator and regularly presents on various aspects of knowledge management and personal learning. He is well known for his knowledge cafés that bring people together to have open conversations about subjects that matter.

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Supporting mixed physical and virtual knowledge communities: when and how to effectively change modes
Dan Dixon, Senior Lecturer, University of West England and Ed Mitchell, Former Editor, Knowledgeboard, UK
(Presentation from Online Information 2006)

Dan Dixon is a Senior Lecturer at the University of West England; Ed Mitchell is the former Editor of KnowledgeBoard. They are both experts in social software and online communities.
Together they will share their knowledge on effectively changing modes and supporting mixed physical and virtual knowledge communities.

To download the podcast from this session, go to the podcast section on the home page

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The problems and promise of social networking
Dave Pollard, Founder and principal, Meeting of Minds; Former CKO and Global Knowledge Innovation Director, Ernst & Young LLP, Canada
(Presentation from Online Information 2006)

Dave Pollard has been working for over 30 years, both as an advisor and coach to entrepreneurs, and as Canada's first CKO and Ernst & Young's Global Knowledge Innovation Director. While he is currently focused on innovation and strategy consulting through his own company Meeting of Minds, Dave continues to participate actively in the KM community as a member of many KM consortia, as a frequent conference speaker and university lecturer, as a member of most of the major KM forums, and as writer of over a hundred articles on various aspects of KM.

He is actively involved in social networking on a daily basis. Join him as he shares his knowledge and opinions on the subject.

To download the podcast from this session, go to the podcast section on the home page

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Let’s get personal with your content delivery
Andy Bellinger, Marketing Manager, RedDot Solutions

Personalised web content delivery has become a must have for web sites, Intranets and Extranets that are focussed on retaining customers and visitors. Web 2.0 and the Social Computing revolution is driving commercial organisations to investigate what all the fuss is about. In this presentation, RedDot Solutions, the Open Text Web Solutions Group introduce personalisation and Social Computing technologies with real customer experiences.

Podcast from Andy Bellinger, RedDot Solutions, who presented in the Content Management theatre as part of the Online Information exhibition 2006.

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Content management revolution: Designing and deploying CMS like never before
Suraj Kika, CEO, Jadu

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A flexible approach to content management: How to embed content management in the primary business process
Johan Blok, CEO, Smartsite

Companies possess enormous amounts of content but often are not aware of the value stored in this content. Validation and actualisation of content will maintain and increase this content value. The content management process is subject to compliance rules; the implementation of workflow and auditing processes is discussed. Two specific applications of content management are elaborated upon: content management is proposed as a suitable vehicle both for knowledge management and for one-to-many, one-to-one marketing.

Presentation from Johan Blok, Smartsite who presented in the Content Management theatre as part of the Online Information exhibition 2006.

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Bookmarks, favourites and tags - what next?
Learn how to enhance your search techniques Nigel Hamilton, CEO, Trexy

Each day millions of people search for the same things and we often find ourselves repeating our own searches. Wouldn't it be good if we could harness this collective effort and remember the searches and the web pages we've visited to find information? Browsers help us to capture and remember data with their histories, bookmarks and favourites tools. New search services offer users the ability to label or 'tag' their information to find it later and to share this 'tagged' information with other users. These techniques can be time consuming and take additional effort on behalf of the user. Moreover, in the case of 'tagging,' there are a number of ways to describe something and information on a website can have varying relevance depending on the user. The new way to search and remember your what you've found is to create search trails. Search trails are the pathways users make when searching on engines like Google, Yahoo and MSN, helping users to pinpoint information easier and quicker through the morass of information on the web. The session looks at ways in which searchers can enhance their search technique by creating their own search trails.

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The challenges of doing search right
Raul Valdez-Perez, CEO & Co-founder, Vivisimo

Enterprises around the world struggle to find the right search solution to meet the demands of their end-users all with different needs -employees, partners, customers and citizens. Organizations need a solution that provides easy access to information and content without having to rethink or redesign the way in which content is produced. A successful search implementation will improve workforce productivity, streamlined business processes and the creation of real value for key external audiences. This presentation will discuss these challenges and present the six principles of doing search right.

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The future of search - empower your business
Tony Hart, Senior Director, Fast Business Consulting

Enterprise Search has until now been seen as a useful technology within many organisations. However, it is quickly gaining recognition as an infrastructure platform, fundamental to the architecture of global organisations. This presentation will investigate how organisations are extending the traditional concept of Enterprise Search to empower their business performance, by creating innovative and powerful solutions for customers and internal users alike; and will explain how Enterprise Search is set to become the backbone of emerging technologies such as the convergence of media and multi-channel access.

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Wikis and the threat to enterprise software - Jeffrey Walker, President, Atlassian Software

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How to successfully move business processes online - Finnur Magnusson, Vyre

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