Information Management Solutions Seminars

Tuesday 2nd December

Microsoft - Helping Advertisers Help Themselves Through Blogs and Social Media
12:30 - 13:00 - Theatre B
When Microsoft adCenter entered its beta phase three years ago, we thought where better to communicate with advertisers and gather vital feedback than online? As a result the adCenter Community Team was born. By utilising blogs, forums and other social media Microsoft now has a voice on the online marketing scene but we also use our ears - listening to customer opinion and gauging sentiment and tone in order to shape the future of our products." Learning points: Where to start when setting up a business blog How to engage your audience to maximum effect Growing your audience through Social Media
Papers available for download Click here to download this presentation
Speaker Mel Carson, Community Manager, Microsoft Advertising