Marketing Campaign

An extensive marketing campaign for 2009 is in place offering visitors over three million opportunities to learn about the event. The marketing team utilise social media platforms such as Linkedin and Facebook alongside traditional methods including PR, emarketing, direct mail and advertising to generate maximum awareness of the event and its associated exhibitors and sponsors. The campaign includes:

A two wave direct mail campaign to over 36,000 individuals
With 99% of visitors registering via this website the emarketing activity is paramount and total campaign email quantities reach over 1,000,000
Ticket inserts in over 15 industry publications with a combined circulation of 150,000
Over 20 industry association partners
A dedicated PR team securing press coverage for the show and offering support and guidance for exhibitors
An international advertising campaign in print and online publications
Social media marketing tools used to promote the event include Linkedin and Facebook plus we run our own event blog and wiki