Workshop One

GETTING TO GRIPS WITH THE WIRED WORLD

24 February 2010

Incisive Media Training Suite, London W1 

Most people are familiar these days with the words blogging, twitter and facebook but:

• How do these tools work?
• Why can they make a difference?
• How do you make the best use of them both for yourself and for your organisation?

This session will be free of jargon and geek speak and will focus on examples and case studies of the use of social media in a wide range of business circumstances.

What will I get out of it?

If you are new to social media you will leave this session well briefed in the various options open to you.

- You will be confident enough to start using the tools yourself or to understand those already using them.

- You will have a clear picture of whether social media makes sense for you to adopt and how to go about doing so.

- Even if you have begun to use the tools and have some experience we will dig into how to get the most out of them and
  how to promote their wider use.

 

Workshop Content

Overview

This will be a brief explanation of the origins of social media, a history of its growth and some thoughts about where it is going. The purpose of this opening section will be to give the rest of the workshop a sound business context.

A quick look at the technologies involved

This will be a short explanation of the most common social media tools and platforms, how they work and what you can do with them. 

Choosing the right tools

This section of the day will introduce criteria to help you decide which tools, or combination of tools, are right for you and your business. It will explore the possibility of combining tools and mixing internal and external platforms.

Upselling

One of the hardest aspects of getting started with social media in business is convincing others to let you have a go. This session will arm you with information and approaches to make your initiatives more likely to get the go-ahead. 

Getting started

Once you have permission to have a go what do you do first? We will explore different approaches from the strategic to the tactical to getting things moving and keeping up momentum. 

Attracting users

Social tools are nothing without people but how do you get them involved from the beginning? You will learn how to find and enlist the support of those already involved and where to spot likely opportunities where social tools can make a difference.

Starting a conversation

Much is made of social tools being "conversational" but how do you start these conversations? How do you write differently from conventional business writing, how do you "find your voice"?

Dealing with the fire-hose

Once you get up and running there will be more information available to you than ever before. This is a good thing as with the noise comes valuable signal. You will learn how to tell one from the other and ensure that these tools make things easier rather than harder.

Measurement and reporting

Online activity is eminently measurable and you will learn how to calculate and report the ROI of your efforts in a way that conveys benefits and encourages increased use.

Policies and regulation

Every business activity needs some form of policy and regulation. You will learn how to apply existing policies to your new online activities and how to collectively write new ones were appropriate.

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LOCATION: All workshops take place in the Incisive Media Training Suite at 32-34 Broadwick Street, London, W1A 2HG

COST: Each workshop costs £400 + VAT. Buy two workshops at £800 + VAT and get the third one free!

BOOK YOUR PLACE: To book your place or for further information, please contact Joanna Letts at joanna.letts@incisivemedia.com or call +44 (0)207 316 9361