The rise of the modern social Web is driving rapid global behavior changes in both society and the workplace. At the same time, lightweight new devices and channels are proliferating at a breakneck pace, with radical new capabilities that are changing what is possible. What are the deeper implications of these generational changes in technology and online networks? What are the challenges and opportunities of this new era for the information profession? The latest data and insight on these topics will be presented including examples, trends, and case studies that exemplify these transformations. This strategic keynote will conclude with a look at what the next couple of years have in store and what high impact changes are coming next in the world of networked interaction, social software, and next-generation user experience.

Learning points:

• Specifically how social tools will transform most activities for most people worldwide in the next 3 years

• What the latest mobile devices, combined with social tools, are going to make possible

• Strategies for absorbing change and proactively dealing with major changes being driven by the online world

The Web has been transformational and disruptive. It continues to evolve and we find new ways to recruit and develop the power it offers. We are currently witnessing the emergence of a Web of open linked data. One of the drivers has been Open Government Data initiatives with UK public sector releasing large amounts of data for reuse. Nigel Shadbolt will chart these developments and will describe them in the context of his work for Government. He will review the current state of the Government's Transparency and Open Data initiatives. He will outline the opportunities and challenges that it offers to both the public and private sector. He will share insights derived from a journey that begins with simply putting data on the Web in any form to full blown adoption of data publishing standards - standards that support linked data. He will describe the types of applications that are flowing from this work, the economic and social impact that could result and how similar efforts are taking hold in the private sector. 

As the Chief Information Officer of a district council, we have plenty of public data - here are the issues and solutions that we come across, and the standards that can make it achievable and valuable.

2010 has been the year of Linked Data, but there still remains a lot of work to be done before it really hits the mainstream. This presentation will review the current challenges facing users adopting Linked Data and is spread from the open data movement, across the public sector and into commercial environments. The speaker will also look at the current opportunities for organizations to be part of the growing web of data, what it might mean, commercially, to be an early adopter.

Learning Points:

• Review the current issues facing Linked Data adoption on the web as a whole and within individual organisations

• Understand how commercial organisations fit into the growth of the web of data

• Gain an understanding of the commercial advantages of publishing Linked Data

The session examines the impact of semantic systems and enterprise deployments, looking at the difference between semantic technology adoption within the enterprise and the goal of the semantic web; the likely path of convergence; the sorts of projects enterprises are commissioning; and the value and skills that information professionals need to bring to enterprise semantics.

The paper will walk-through case studies supported by live semantic systems, using examples from both public information projects as well as internal enterprise systems to illustrate the business benefits and value add to the organisation and help illustrate the do's and don'ts of semantic projects.

You are probably already faced with the challenge of managing employees who have grown up on the web and may well be unsure how to respond. How do you adapt to these challenges and ensure that you not only get the best out of your staff but also make the most of the possibilities for increased collaboration and effectiveness that online ways of working enable?

Learning Points

• How to cut reduce the effort and bureaucracy involved in running projects

• How to encourage a culture of collaboration and increased individual responsibility.

• How to engage with social media without looking like your dad dancing at a disco!

Organisations still think largely in terms of operations as internal and customers as external entities, with the result that information only passes between the two realms via narrow bridge that link the inside with the outside. In business, it is usually marketing, customer service and sales that provide routes for information exchange, but they are interested only in certain types of information, and inbound traffic is often throttled to avoid too much contact or feedback. In government, the first generation of e-government was based on the idea of the internet as an access channel for services. In both cases, there is a danger that external innovation proceeds much faster than internal change, which can create unrealistic expectations of the organisation's ability to engage with its customers or users. But a bigger problem is that this model maintains the transactional nature of information sharing between the inside and the outside. Internal information is assumed to be secret, and external information is only actionable if it threatens the status quo. It takes an act of will to transfer information across the organisational border in either direction.

As we know from studying phenomena such as crowd sourcing, online participation and engagement, there is a wealth of information on the outside that can help improve services and products. Similarly, many organisations today seem unaware of the untapped value of the information that flows round their networks every day, and in many cases this could be of enormous benefit to engaging with external customers. The rise of externally facing social media has led to marketing departments knowing more about the reality of products in the market than many of their colleagues inside the company, and we are seeing social media champions shifting their focus inside to become change agents and customer advocates. Instead of continuing with external engagement and internal innovation as separate worlds that only occasionally connect, the challenge for social business design is to create more and better cross-border networks and systems to allow customers and service users to inform internal change, and share valuable internal data that can help them get more out of their interaction with the organisation. Rather than focus only on individual information transactions, we need to think about how open data strategies and social networks can create new relationships between the inside and the outside. This talk will bring together ideas about social business, customer engagement, networks and information management to provide an insight into how both private and public sector organisations can integrate internal and external social technology efforts to improve efficiency and empower customers and service users to inform innovation and influence change. It is aimed at information and knowledge professions within large organisations, government agencies and public sector bodies. It will also suggest where to begin in looking for information and data flows that can form the basis for initiatives in this area, and how to build a business case based on reducing transaction and customer service costs.

Looking back to the adoption of the Web in early 1990s we find that in the higher education community Web servers were initially deployed by scientific researchers without the approval (or indeed knowledge) of the institution. Once the Web became popular there was a need to address institutional concerns related to legal issues, branding, workflow and sustainability. We are now beginning to see similar concerns being raised in the context of use of the Social Web.

We have seen early adopters making use of blogs, wikis, social networking services and other social sharing services to support their professional activities. And now that the benefits of the Social Web are being appreciated by senior managers we potentially face tensions regarding the use of the Social Web to support institutional requirements.
The pattern of the 1990s was often based on a centralised provision of Web services by the organisational Web team, with departmental services either being shut down or discouraged, depending on the organisational culture.

But is such an approach relevant for the Social Web in which, unlike the Web 1.0 environment, the voice of the individual may have a significant role to play in determining the effectiveness of the service? This paper argues that effectiveness use of the Social Web in organisational contexts will need to understand the subtleties of the approaches taken by the successful early adopters and rather than such voices being absorbed into a centralised Social Marketing team, the voice of those individuals should continue to be heard.

There are, however, risks with such an approach. The dangers of the maverick voice undermining the institution does need to be addressed. And in an environment in which public sector funding is decreasing there will be a need to be able to demonstrate the ROI of use of Social Web services.   The need to consider the sustainability of the Social Web services is well-understood (although is not necessarily being addressed). However there is also a need to address the sustainability of the individual voices at a time in which there may be job losses across public sector organisations.

This paper describes the possible concerns which institutions may have regarding use of Social Web services to support professional activities and outline a framework which is intended to provide a mechanism for embracing the benefits provided by dedicated individuals whilst ensuring that the concerns of the organisation are being addressed.

The framework is based on an audit of use of Social Web services which will help departments within an organisation to understand the ways in which Social Web services are currently being used and ensure that the providers of such services have documented policies which will address possible tensions between the individual and the institution.

We're facing the same problems - economic challenges, furious technological changes, increasing student expectations and revolutionary changes in scholarly communication... so what are the opportunities?
Rebecca will explore her vision for a thriving, vibrant academic library fit for the future. Instead of struggling to "stretch further" everything we do to fit future needs, she will explain her thoughts on how taking tough decisions and revisiting our core values are key to the continual transformation of Academic Librarians.

This session will give you a chance to consider routes for:
• Reviewing and revising our core values as academic librarians in these fast and furious times.
• Developing the tools to make tough decisions; choosing which services to stop & which to nurture.
• Working in partnership with (not just "working for") academic colleagues to meet the challenges of increasing student diversity/expectations and the revolutionary/evolutionary changes in scholarly communication.

SKOLKOVO is a new international business school based in Moscow offering MBAs and executive education with the focus on leadership, entrepreneurship and emerging markets. The library project started in summer 2009 with the recruitment of myself, an experienced UK business school librarian as the Library Project Manager. The project involved a complete rethink of the role of the business school library both from how business school libraries work in the west and the Russian expectations of libraries. The first task was to get the definition of the library concept as the access point to western thought and the showcase for business information understood.

From there we had the starting point for identifying gaps in terms of available information about business in Russia and emerging markets from where the process of sourcing or even creating this information could begin. Within the library concept the development of services is put ahead of the accumulation of resources. We asked the questions: What information is there about your topic / project in the major online business information sources? Where specific data about the region or interest is not available is there generic information or parallels from elsewhere which could help frame the questions for further research? Are there any specialist sources which could help? Library services cluster around these activities: Proactive feeding of project teams of relevant articles, market research and company information to facilitate the project but also to show the nature and use of business information.

Use of social networking tools like Delicious to share bookmarks enabling rapid setting up of a knowledge base. Just-in time purchasing of articles and short term individual access to specialist market data. This also had the advantage of speed by by-passing lengthy contract processes. Capture of research outputs and by-products to build up knowledge for the future. In effect the students are treated like management consultants receiving a targeted service but with the real point of the service education rather than project outcomes. In parallel to implementing services the library infrastructure needed to be set up. Without the existence of legacy systems, it was possible to move straight to open source, social networking tools and software as a service to create the library technology environment: the catalogue, database access, support material and communication platform. This reduced cost but more importantly provided flexibility and speed. The SKOLKOVO project shows the relative ease (if willing to face up to understanding the local contract process) with which a working business information environment can now be set up even in a location new to these types of services.

The Academic libraries of the future project is being funded as part of a joint initiative to explore future scenarios for academic. The project sponsors are the British Library, JISC, RIN, RLUK and SCONUL. Academic libraries are facing many pressures, including the move to eBooks and eJournals, new approaches to teaching and learning, improvements in resource discovery, the trend for commercial digitisation of books, the ever increasing prices of eJournals, potential budget cuts etc. The project is using scenario planning to help higher education institutions and organisations look at these challenges and formulate strategies to ensure the sector continues to be a leading global force.

Pioneers in government and the media who have opened up and made their data Linked Data, have identified a road and steps to take towards open data, linked data, and linked open data. Richard will highlight examples and draw out themes to follow for those new to, or uncertain about, diving in to this new wave of data publishing. With central government pressure for data transparency and openness this is of great relevance in local government circles, but the messages are universal.

Learning points:

• Consider one step at a time

• You can, but don't have to, do everything

• Innovation may well come from others
  

Open data is heading your way, like it or not, as central government forces local public bodies to open up their databases, accounts and management systems. For many this will be seen as a threat to existing working practices and systems, causing more work and giving the media more tools with which to beat them. However, done right, it can be a cheap tool to help transform the way you work, to allow you to improve services at no extra cost, and change the relationship with your citizens and suppliers.

Learning points:

• How you approach open data is critical. Take a progressive, inclusive view and it can be enormously beneficial; approach it reluctantly and it will cost money, time and reputation

• Open data can be a key tool in engaging both citizens and staff, and improve business practices and data.

• Open data can be very, very cheap to do (or it can be very expensive, if you get it wrong).
  

It seems there's a perfect storm happening in public services and to be fair it has been brewing for a while. Local authorities face growing contradictory demands from citizens and the effects of the recession has disrupted the way they work more than they are used to. In many cases the ability for public service providers to take good ideas through the current processes and structures is less likely to create genuine change, because those systems were designed for a different era. That is why the Technology Research and Transformation Team is focusing on how the innovative use of technologies and tools can change the way business is done, support individuals to work smarter and enable knowledge and ideas to be exchanged seamlessly. If we want radical efficiencies, it cannot be about doing the same for less, but about doing things differently, cheaper and better, as well as measuring what matters.

The web is successfully driving social change, particularly where it mobilises untapped resources people's energy and creativity for mutual benefit. It is what we could call the gift economy. So we need to find how to create relationships with people to stimulate their intrinsic motivation. Relationships affect how people behave and how they are enthused. We show how we have developed approaches that gain a better understanding of these trends can help us find the innovators we want to work with - new analytical techniques and social media. We show how enabling people to re-use your public data and customise can help them create their own online information services in ways that suit them. Having listened to people and made sense of their networks and stories, it is possible to start building relationships and mobilising people's resources, their energy, creativity and goodwill. Digital technologies make it easier to mobilise these resources. Through our prototyping techniques we show how it is possible to create a chain reaction where groups are reaching out to local innovators who can use the web to help people help each other offline, so that the opportunities that digital technologies bring meet those that community engagement brings.

Last year, the Royal Society of Chemistry launched MyRSC - its online professional networking tool for chemical scientists. This is the first time that the organisation has embraced web2.0 technology in one single entity. Prior to MyRSC launch, the organisation had a magpie approach to web2.0 a page on Facebook here, a Twitter feed there. Through membership consultation and forward thinking from key staff members, the importance of centralising these technologies as a specific tool was identified. Having one single entity has enable the RSC to move forward at a pace with adopting the ideals of web2.0 and to have a dialogue with the community, not one way traffic with its membership. This paper presents the case for having a customisable web2.0 platform, driven by business needs not the functionality of other generic web2.0 platforms.

It will look to identify:

• The process involved in establishing a web2.0 platform

• The cultural barriers internally and externally

• Which is better, custom build or existing platforms?

(1) Timescales and process identification are fundamental to establishing a new networking platform. This paper looks to demonstrate, with examples, how who everyday workflow with a membership organisation can be identified and migrated. Through success successful migration, efficiency saving are demonstrated in area terms of time, cost and resource. (2) The cultural mind frame of users is described and explained in the context of the chemical science community. With ever increasing avenues of communication, how can you convince a community of a cultural shift towards a new technology? (3)With web2.0 communication avenues already prevalent in the online community, why would you want to invest in customisation? The specific needs and wants of the chemical science community are used to justify a free standing platform. In summary, this paper encapsulates an industry and looks for the benefits in adopting web2.0. By demonstrating the successes and failures in a specific case study, its brings to life to the issue of new technology uptake and ownership.

This presentation tells how CAFOD transformed its intranet from a site that was little-used and rarely updated to an engaging centre of collaboration where every employee is a publisher. CAFOD is the official overseas development and humanitarian agency of the Catholic Church in England and Wales and part of CARITAS International. They have 400 staff working in in the UK, Africa, Asia and Latin America.

In 2007 CAFOD's intranet was seen by most staff as hard to use, unclear in its purpose and often irrelevant to those outside the head office. Although the intranet had existed for quite some time, it was not seen as an important communication channel, leading to divergent growth and outdated content. Meanwhile, the leadership were keen to create a sense of ‘One CAFOD' and improve knowledge sharing. CAFOD began working with an intranet consultancy to define a way forward.

The presentation will describe the approach we took. It includes:
- Engaging employees at the requirements stage. How to build support and understand staff needs whilst balancing them with the organization's strategic goals.
- Establishing a cultural fit. Being a non-profit organization brings with it a distinct working culture. We look at some of the choices made for how we designed the intranet and introduced social media.
- Setting the right tone. Anyone in CAFOD can publish news on the intranet, so a key part of CAFOD's success was in getting the governance right around contributions, not just from leaders but all employees.
- Cultivating Collaboration. The intranet is not just a communication tool, but also a hub of collaboration for our international teams, from Managua to Manila. The presentation will show some examples of how the intranet supports knowledge sharing and a sense of community.

The presentation will conclude with some practical insights into how the original plan was adapted along the way, some of the things we tried that failed, and lessons learned.

As emerging information and communication technologies (ICTs) diffuse throughout the world, the transference of knowledge, ideas and perspectives has become more seamless, instant and affordable. ICTs social media, specifically have democratized publishing, allowing organizations, large and small, to sidestep traditional media outlets and step onto their own digital soapboxes and broadcast their perspectives, knowledge and news in real-time. While empowering, the ease and affordability of publishing have also increased the amount of available content exponentially. Audiences are now inundated with volumes of information and messaging of varied quality, which can lead to information overload. This presents challenges for content-rich organizations tasked not only to manage and organize knowledge, but also to disseminate it to the people who need and want it the most. It's no longer effective to merely push out press releases or shoot out newsletters and email blasts and hope that somebody is listening. To break through all the noise and be heard nowadays, organizations need to be strategic, and balance traditional communication approaches with emerging channels pretty simple assertions, but something Knowledge for Health a USAID-funded knowledge management project implemented by the Johns Hopkins University CCP is taking very seriously. The key learning points of this session will be drawn from best practices and lessons learned from the Knowledge for Health project, which include:

• Developing a successful integrated communication strategy requires the full support of management, an understanding of your key audiences, and an organizational culture that promotes and fosters the mores of the new social environment online.

• After developing a communication strategy that incorporates social media, indicators need to be established so that the initiatives can be monitored and evaluated appropriately. This session will share the indicators K4Health has created so as to ensure progress is made and the ROI is recorded.

• As noted above, ICTs have democratized publishing, allowing organizations to become the influencers. Although the tools to reach audiences and participate in communities online will likely change, the skills to engage and develop communities will persist. This session will describe what skills are necessary as well as how to foster those skills to become accepted into relevant communities online.
  

2010 in the Chinese calendar is the year of the tiger tempered by the element metal: incredibly brave, undying courage, willingness to engage in battle. Tigers born in the Metal year are assertive and competitive, determine their goals and do anything necessary to achieve them. The Microsoft Bing-Yahoo search engine collaboration was agreed in 2010. Yahoo will use Bing search engine and database for its web search and will act as the exclusive global sales force for Bing-Yahoo search advertisers. Yahoo says that it will still be innovating on top of the Bing results and both companies are rolling out new search features and real-time search. Google is rolling out search options that include social media results from Twitter and Facebook and yet more advanced search options. But while Bing-Yahoo and Google battle for users and market share, specialist tools such as Chemspider, Healthmash and Biznar are building tools for the serious researcher.

This presentation will look at what Bing, Yahoo and Google have to offer us and the usefulness of their new search features. It will also review some of the specialist tools that are now being made available.

Learning points:

 - New developments and features from the major search tools
 - Specialist and niche search tools
 - Startegies for the serious, advanced searcher

To download Karen's presentation: http://www.authorstream.com/Presentation/karenblakeman-694300-search-engine-wars-let-battle-commence

All of the leading search engines offer more than just you see in their Advanced Search pages. This session covers the undocumented and hidden power tools in Google and Yahoo. These techniques will enable you to search in ways not possible before, and mine the web for insights through data visualization tools. This session focuses on the practical uses of these features for info pros that you can put into practice immediately.

Learning points:

 - Hidden search features of Google and Yahoo
 - Techniques for mining additional insight from search results
 - Using search tools to add value to research

When everyone in the known universe seems to rely on Google for search, opportunities for information professionals to prove their value flourish with alternatives to Google. Search engines specific to particular disciplines, to format types, to countries, to conversations, to niche databases, and to specialized content should be part of the knowledgeable researcher's repertoire. The abundance of alternative search engines, often bearing exotic names, requires understanding of their merits and their shortcomings. Learn about new and alternative search engines and how best to use them. Enhance your value by mastering these non-Google search engines.

Learning points:

 - Gain fluency with alternative search engines
 - Expand web research capabilities
 - Conquer over-reliance on Google

This presentation will look at the internal tagging structure used on The Guardian and The Observer's website, and how this is now being joined to the world of the semantic web via linked data standards.

Every article on guardian.co.uk is tagged with a combination of topic-based keywords, as well as special tags denoting important metadata about the article, such as the contributor and the 'tone' and format of the piece. Keyword manager Peter Martin supervises the curation of these tags as they pass through the production workflow. This process has to encompasses pieces written specifically for print, and those that are published directly to the web, as well as multimedia content and Flash interactives.

The content management system behind guardian.co.uk was written within Guardian News & Media, and is bespoke to the production requirements of a newspaper website. It includes extensive tools to manipulate our content tags and metadata. The presentation will explain how content gets tagged, and demonstrate that you cannot build a taxonomy for news in advance. Clever use of combining our tags, though, means that guardian.co.uk can very quickly produce bespoke topic pages. Filtering for stories tagged both 'natural disasters' and 'Haiti' automatically generates a page with news of the Haiti earthquake without editors having to create a new node in the taxonomy.

One of the most powerful features of guardian.co.uk tags is that they can also have an 'external reference' attached to them. Information Architect Martin Belam will examine how Guardian News & Media is now beginning to link content metadata to the real world using these 'external references'. For example, using the MusicBrainz ID for an artist, we are able to compliment our own editorial coverage of a band or artist with content reliably aggregated from around the web.

The Guardian has also been innovating in publishing raw data onto the web. The Open Platform's Data Blog publishes datasets behind Guardian and Observer journalism, and the World Government Data search engines on guardian.co.uk collates together open state datasets from the UK, US, Australia and New Zealand. The presentation will conclude by illustrating the ongoing steps that The Guardian has taken to move into the semantic web world of RDFa and microformats, as both a publisher and consumer of linked data.

The Semantic Web (or the rumour of it) has been around for many years, but Linked Data as championed by Sir Tim Berners-Lee creates the real possibility of realising its promise of an intelligent, knowable internet. The news industry stands to benefit and could potentially be at the centre of this next iteration of the web.

The value of Linked Data has already been demonstrated in other industries such as the pharmacological. For news providers and other content producers, Linked Data can be used for rapid prototyping of news products, quicker and cheaper time to market, enabling of data mediation and visualisation, a means to increase data and knowledge sharing amongst company divisions (e.g. sport, entertainment and news) and, more importantly, remove the need to differentiate on format while enabling more innovative competition, and potential collaboration.

The challenge to Linked Data is three fold: cultural, technological and legal. The cultural challenge includes creating tools for journalists and editorial staff to contribute to semantic metadata. Experience has demonstrated the need to create user-friendly interfaces with minimal disruption to existing workflows and to demonstrate (as soon as possible) the added value of semantically enriching content through enhanced archives and integration with data and information in the wilds of the internet. This creates a virtuous cycle that can rapidly create valuable and accessible knowledge bases.

The technical challenge is to avoid the endless format arguments that stalled the semantic web previously. Lessons should be taken from HTML difficult journey to standardisation and its ultimate dominance followed by the numerous and continuing iterations of improvement.
Although we as technologists may not be able to directly address the legal challenges, such as rights management, by advancing solutions of the other two challenges, we can create the impetus for those who can.

The first steps can be taken now and at little cost to your organisation. The task of finding out what data an organisation has, whose it is and what shape it is in will not be trivial, but it will be vital. The news industry is already comfortable and familiar with standards from agreeing on format, such as IPTC newsML, and the use of wire agencies is, arguably, a common format for the content itself. Part of the task ahead is to convince others in this industry that Linked Data and the semantic web is not entirely different from what they already do. This presentation will expand on the topics proposed in this proposal drawing from the experience of a two year research project at the Press Association and the organisation future plans.

The project Linked Data at the Dutch Parliament accomplished in cooperation with the University of Amsterdam is to be seen in the context of the e-Parliament. E-government in general and e-parliament in particular involves a change from an inward-oriented information management to an outward oriented vision on information dissemination, where the citizen appears at the centre of information services. This means that the so called transparency of the parliamentary process becomes an issue. On the other hand, Tim Berners Lee emphasizes the fact that government data should be published as linked data. Potential benefits of open and linkable data include multiple views, reuse of information, improved web search and data integration.

Our project shows that the Linked Data concept can in practice contribute to improving the transparency of the parliamentary process. An important observation thereby is that seemingly unstructured (fulltext) parliamentary documents are in reality highly structured and contain implicit knowledge in text and typography that, until now, remained hidden and therefore could not be accessed. The project Linked Data seeks to make the implicit data in parliamentary documents explicit, and furthermore turns implicit references (to persons, documents, statements, etc.) into hyperlinks using permanent URI. In this way, meaning and context is created and new ways of making parliamentary documents available for users have been developed. Techniques to achieve this include: text analytics and XML-technology, named entity recognition and normalization, data mining, machine learning and natural language technology.

In our paper, the practical implications of the change from a document centered approach to an information centered approach to the dissemination of information are shown in a parliamentary context. More specifically, some examples will be shown of new possibilities of making parliamentary data available to the public on the basis of linked data, and natural language technology. Shown is that Linked Data can be a valuable means to a user-centered approach to the dissemination of parliamentary information.

40% of people in Scotland currently live with a long term health condition - one that is likely to affect them for a year or more. Local support such as patient and carer groups, classes and activities can help them to live well with their conditions (Self Management) but it's not always easy to discover accessible, local resources using the web. The ALISS project, funded by Scottish Government, aims to increase Access to Local Information to Support Self Management. Traditionally, public sector and voluntary organisations have collected such information to create printed or online directories. However, these are:

• Difficult to keep current

• Unlikely to reflect smaller, less visible services

• Unlikely to tap into crucial local knowledge of those living with the conditions

• Unlikely to offer good reusability of their data.

In the meantime, the social web is providing new ways for people to share their experiences, recommend resources, connect with and support each other. Much useful online content is ephemeral or produced by people with little knowledge of the web. This is often ignored by more formal directory services and poorly indexed by the general search engines.

The ALISS Engine aims to improve the findability of this data, indexing links to a diverse and dynamic set of resources relevant to self-management support. It will add a layer of semantics where this does not exist in the sources and support source authors in improving the semantic markup of their content. An early prototype demonstrated the benefits of adding location data and keywords derived by content analysis.

The model is agnostic about the resources it indexes- currently anything with a unique URL. As a potential national information system, ALISS could provide standard URIs for existing web-based resources or for resources that have no web presence. An innovation workshop generated ideas that would require indexing people, images, places, tweets, blog posts, experiences etc.

ALISS will use a novel approach to this domain- national information projects have tended towards creating a database accessible via their own web site. Because ALISS is not another web site, it has been more difficult to describe to stakeholders. Great effort has been put into explaining ALISS as a set of services, providing infrastructure to make self-management support more accessible to existing web services, but in the long term, providing a large, varied and open resource for innovation.

The project takes an open approach to reporting and development and has published the Engine code under an open source licence on GitHub.com

In this presentation we will describe our vision for making better use of existing web resources to provide relevant, tailored, hyperlocal information. We will show how our ideas have been shaped by co-designing the service with potential users. We will also discuss how providing infrastructure to link existing data could also provide a platform for creating new information services that truly reflect the needs of a diverse group of users.

The problems associated with using Web 2.0 based resources seldom have anything to do with the actual technology. Fear of change, misunderstanding the value of the resources, a belief in media hype (or distain), incorrect assumptions based on outdated working practices all contribute to a management response of 'no'. This paper looks at some of these barriers in more detail and how to overcome them.

Learning points:

• Web 2.0 technology has to be integrated into daily working practices

• Organisational roles will inevitably change and planning for this can reduce disruption

• The information professional is best placed to advise the technical department and web development team.
  

We know we want it - then the hard part begins. The popularity of wikis and social media and the marketplace for enterprise search solutions illustrate the wealth of options for content management and sharing, but no tool or engine will compensate if an organization's executives have not had the opportunity to think through policy options and practical approaches and then choose and implement a direction to suit individual business areas.

While every organization exhibits a unique culture and therefore a unique approach to the ownership and management of internal data, documents, and other information objects, it is common to see challenges in assigning responsibilities to, and defining expectations from, those who handle information - all the while creative knowledge workers are inventing solutions for themselves on the fly. Ulla de Stricker comments on frequent scenarios and suggests avenues for addressing those challenges.

In recent years, businesses see the opportunity to use social media to help employees work smarter, to efficiently share knowledge to meet customers' needs, to spot opportunities and threats to shape business strategy and ultimately to drive top line and bottom line business results. Social media implementation increasingly becomes main stream projects.

So "what" are the barriers in introducing social media in the business contact and "how" can we overcome them? Come to this session to hear real world examples which challenge these grand statements:

1. We must align with the business strategy
2. It's about cultural change, it's about people, it's not about technology
3. Build it and they won't come, so we must drive user adoption and get to the tipping point

The speaker will draw on her personal experience and conclude with two fatal barriers to implement social media in the business context, and stress the importance of focussing on Leadership 2.0 and "Knowledging" if we want to take social media implementation to the next level.

After the session, audience are invited to exchange ideas on http://bonniecheuk.blogspot.com and share how Bonnie's presentation connects to their work.

The EC-funded project, Study of Open Access Publishing (SOAP), describes and analyses the open access publishing landscape as well as exploring the risks and opportunities of the transition to open access publishing. The consortium of project partners comprises both publishers (BioMed Central, SAGE Publication Ltd., Springer Science and Business Media) and research institutions (European Organization for Nuclear Research (CERN), Max Planck Society and the Science & Technology Funding Council of the UK).

Firstly, we studied and analysed the currently existing gold open access solutions and business models by performing a comprehensive analysis of the Directory of Open Access Journals (DOAJ) and beyond. Early analyses show some insight in the landscape of the open access journals, e.g. source of income and significant differences between large publishing houses, small publishing houses and learned societies as owner of the open access journals.

Secondly, we have also performed a comprehensive survey of attitudes of researchers across all disciplines to open access, which has already reached a response rate in the high five-digit range. Therefore, it might be regarded as one of the largest ever surveys on the topic of open access.

Finally, the results gained from the survey and the study of OAP are compiled, analysed and enriched to reach towards a valuation of the feasibility of OAP and its likelihood of being successful in different scientific domains. Final results will be made public in February 2011, but a sneak peek of our findings will be presented here.

The open access movement in scholarly communication has grown considerably over the last ten years. More recently there has been an impetus to share online teaching and learning resources which has led to the Open Educational Resources (OER) programme in the United Kingdom. These two developments have driven an increase in the establishment of institutional repositories and a subsequent need for their effective management. Many information professionals have moved into these roles and are facing new challenges and developing appropriate skills. This paper will focus on developments in the United Kingdom higher education sector and will include the following:

The background of repository managers and teams where are they coming from? The skills required to make institutional repositories a success. Traditionally, metadata has been seen as a key element of repositories and therefore the library and information community has been the obvious place to source staff. However, it has become clear that broader skills such as advocacy to encourage academics to deposit their work and project management are critical skill requirements. Also, information professionals need to keep ahead of new technological developments.

Emerging professional networks - the United Kingdom Council of Research Repositories. The role of support services in helping to develop information professionals in their role. This includes the Repositories Support Project (RSP), the Welsh Repository Network (WRN) and the Enhancing Repository Infrastructure in Scotland (ERIS) Project. The focus will be on the RSP work in England, Wales and Northern Ireland. The RSP regularly runs popular and successful events e.g. workshops on communication skills for advocacy which help people to understand the sources of power when influencing people and how to cope with resistance. In addition, it offers consultancy/support visits to individual institutions, a website, briefing papers and toolkits.

There is a great discussion about the skills that librarians should have nowadays and especially in the near - or not so near - future. We tend to focus on the technology and the knowledge needed to operate it, but what about the core of the profession? Has the essence of the librarian changed in the past two decades, will it change in the future? What are the priorities of the job and how are they being transformed?

Open access has expanded the horizons of librarians all over the world making their job both easier and more difficult at the same time. Open Access journals and repositories are blossoming and growing and scientific information is more accessible than ever before. On the other hand, because of the Internet, and to some extent because even of Open Access implementations, users often tend to consider librarianship as an obsolete profession. To what extend are they right, and what can librarians do themselves to prove them wrong?

There is a tendency, at least in some institutions, to consider librarians as the current and future repository administrators. Some consider this advancement, while others think of it as a downgrade. But the question remains, is that the whole essence of the profession? Is there more that librarians can offer to the public?  What are the skills needed? Is there a need for them to reinvent themselves and how can they do it practically?

The semantic web is transforming the World Wide Web from a web of documents to a web of information. The basic concepts of the Semantic Web are simple, and are compatible with the building blocks of bibliographic metadata created by libraries. While library data will need to undergo some changes in order to be part of the Semantic Web, the ability to express rich relationships between bibliographic elements and resources will result in a superior user environment that facilitates discovery and knowledge creation. Projects underway give a glimpse into this future, and show that the road forward, while not exactly paved, is at least already passable.

Learning points

• Basic semantic web concepts are fully compatible with library data

• Transformation of library data to a web-friendly format means embracing the DATA of metadata

• The transition of library data to the Semantic Web is already underway

Download Karen's presentation here:   http://kcoyle.net/presentations/2010-Coyle-london.pptx

Is there a place for libraries in the emerging semantic world order?

The traditional position of the library has been that of repository of artefacts. From these artefacts, librarians have created metadata. The librarian, meanwhile, is the intermediary between that repository and library users, helping them to navigate the metadata and find the right artefact. Crucially, the library and its metadata have remained separate from the rest of the world, and that is precisely an intermediary role has been required. The library world has experienced discomfort as that arrangement has broken down with the inception and growth of the Internet, exemplified by the Google user accessing online information directly, bypassing the librarian and frequently library resources themselves.

The emergence of the Semantic Web introduces the possibility of linking the formerly separate library data with data and concepts in almost any other domain. This development, coupled with the relentless replacement of physical items by electronic resources, places question marks over the cataloguing function like never before.

Key benefits of a semantic approach to web-based information include its globally distributed and extensible qualities, the latter meaning that new data and data types can be added at any time, and data can be endlessly recombined to create new information. But it is the ability to ascribe meaningful relationships between entities and concepts that are crucial, enabling users to move navigate around the web with increased confidence of finding relevant materials. The combination of global, extensible and relationship-specific attributes lies at the heart of the transformative potential of the Semantic Web.

It would be wrong to see library data as some kind of adjunct of the semantic web. Instead, bibliographic data is subsumed into the semantic web with potentially endless links to sources such as DBPedia which enrich our understanding of the bibliographic resource. In the presentation I will argue that the semantic web enables a far more nuanced and culturally interesting representation of relationships within bibliographic entities themselves, as well as an almost infinitely broader representation of relationships with the world at large.

Libraries and librarians will no longer have ownership of metadata. At best, they will be partners with metadata creators in every other domain. To exploit the immense capabilities of linked data, a deep engagement of the information resource becomes necessary. Are librarians willing or able to rise to that challenge? We witnessed the demise of the scholarly librarian over the course of the 20th century, as librarianship became less concerned about knowing stuff, and more about where to go to find stuff out.

The session will look at early exemplars of linked data in the library domain including Library of Congress which has converted its Subject Headings into linked data format and made them available online, the German National Library and OCLC. It will go on to look at library and non-library applications which sit on a base of semantic data and point to an exciting semantic future.

As keepers of huge amounts of curated metadata, libraries and cultural heritage institutions have a lot to offer the semantic web. The semantic web on the other hand has some crucial compontents, e.g Linked Data, that can be used to expose this data to interested parties outside the library community. LIBRIS, the Swedish Union Catalogue, has been available as Linked Open Data since 2008 and is today connected to various other datasets such as LCSH and DbPedia. However, exposing your data as Linked Data is in no way a technical matter only and might change how you work. The issue of identifiers and licenses for instance, is central.

Learning points:

• Some motivators for exposing library data as Linked Open Data.
• Experiences and examples from a live LOD dataset.
• Benefits from connecting your dataset to others.

PwC Canada is a large, complex, professional services firm with an award-winning internally-facing portal to provide access to organized knowledge.

But that's not enough.

PwC's clients expect that PwC brings the very best - and latest - thinking to bear on their issues and questions. Connecting people, and their ideas, from across the firm is the answer. Learn how one firm has been using social media to break through the silo walls. Pick-up some tips from a practitioner on how to explain the value of "networks" to sceptical business leaders - and hear about where there might be unexpected pitfalls waiting for the unwary.

Two social media technologies participation tools (comments/tagging/rating) and the Wall(Facebook) are vital keys to building, engaging and sustaining communities within a corporate organization. Once built, these communities create feedback loops of learning, sharing and collaboration. The results of these efforts enhance information-sharing, create knowledge, problem solving and joint decision-making. Social media participation tools, such as comments, tagging and rating allow users, who are not the original content creators, to engage with content; for example, a user can rate content, giving it between 1 and 5 stars, edit or add content, or a user may choose to make a comment about the nature of the content in question. In each case, such actions by users make the content more relevant for future users. Passive consumption of content is no more.

The other key social media technology that is key to building active communities where knowledge is shared and content enriched is The Wall, which many users are already familiar with through posting comments on their wall and their friends walls in Facebook. In an enterprise collaboration environment, the Wall concept acts as a centralized communication hub for tracking activity and interest. It's a high-level aggregation tool that provides a single place for users to go and see what is happening within a given community just as they do on Facebook. The Wall can also show what's happening in the broader organization, through custom streams of information. The Wall not only reports, but again, allows users to engage with the content that feeds upwards, providing an additional layer of interaction between users and content.

In this presentation, Helen Clegg and Hugo Evans will build on the presentation that Helen Clegg and Susan Montgomery gave at last year's Online Information conference, outlining how the Procurement & Analytic Solutions unit within A.T. Kearney has adopted a new approach to knowledge management, using the SharePoint collaboration platform through wikis, blogs, discussion boards, lists and podcasts, to share knowledge more effectively. The presenters will continue the story, sharing key learnings and experiences encountered by adding these social media technologies to expand the SharePoint platform and what effect participation tools and the Wall have had toward building communities of knowledge. They will discuss the importance of tracking and publishing metrics, demonstrating through actual examples how collaboration activity has changed across the platform and what metrics say about collaborative behavior within an organization. The presentation will cover the challenges of integrating two key social media technologies into a collaboration platform, the benefits derived from collecting, interpreting and communicating metrics and lessons learned during this second part of the journey over the past year.

Over the last five years, we have seen a growing recognition among organisations of the need to adopt a more collaborative approach to running their businesses, breaking down the hierarchical organisation structures of old, and finding new ways to drive innovation, create business differentiation, and generally make better use of the organisation's primary assets: its people. At the same time, as sites and technologies such as Facebook, LinkedIn and Twitter have captured the imagination and social sensibilities of individuals on the public Internet, organisations have begun to question whether they, too, might be able to take advantage of this new phenomenon, or to adapt it for use in a business context.

One of the most significant trends which have been developing over the last couple of years is the use of business-focused online communities, which are increasingly being adopted to support collaboration and communication in many different areas of the business, from internal knowledge sharing amongst colleagues, to improving relationships with customers and partners. Now, as we start to move beyond the early adopter phase of this market towards a more mainstream consideration of this approach by organisations, we are starting to see trends and best practices emerging, combined with a maturing vendor marketplace which is beginning to recognise the bigger picture and the potential of online communities within a broader enterprise collaboration strategy.

This presentation, which is based on MWD Advisors' extensive research into this market, will provide a grounding for organisations who are considering online communities or who are in the early stages of such an initiative. As well as outlining the primary business scenarios which this technology can support, we will help you to identify the key benefits of an online community strategy to assist you in cost justification exercises, and provide best practice guidance and tips to enable you to deliver a successful online community project.

The Shell HR IT department implemented SharePoint for virtual team working and streamlining portfolio management. Early 2010, there were two opportunities for the use of SharePoint:

1.Virtual team working Teams were looking for an easy to use, fit for purpose platform to facilitate virtual teams with document management, resource planning, task management and stakeholder management. For each team the author worked with a focal point to set up a virtual collaboration SharePoint site to facilitate team working, working closely with the end users to meet user requirements. Especially the tailoring of timesaving features like calendar sharing, task management and team communication were winning hearts and minds. As teams were new and most had not worked with SharePoint before, an iterative implementation approach was used to meet user demands and ensure user buy in. During this implementation, several success factors came to light: knowledge manager working closely with the team, quick iterations and ensuring quick wins to convince end users of SharePoint's value.

2. Facilitate end-to-end portfolio management At the same time, there was a need to develop a platform for portfolio management. In the past there were multiple sources of misaligned and incomplete information, which made it difficult to track projects and spend. Different spreadsheets were used which were manually updated. For portfolio management, all spreadsheets were migrated to the SharePoint platform, using the list functionality. This enabled the portfolio manager and the involved stakeholders to maintain and report data in a central, linked location offering one version of truth. This enabled an end-to-end view of the portfolio from innovation to application portfolios. The author used the MIKE2 (ECM implementation) methodology to implement SharePoint with different teams. MIKE2 uses an iterative approach called continuous implementation. This approach divides the development and rollout of the entire system into a series of implementation cycles, which identify and prioritise the portions of the system that can be constructed and rolled out before the entire system is complete.

Key conclusions:

• Position SharePoint as an enabling platform, not as a tool
• A critical success factor is translating user requirements into SharePoint and iterate until the customer is satisfied
• Knowledge of the MIKE 2 ECM implementation methodology is valuable for a successful implementation
  

As the use of carbon-intensive fuels for power generation diminishes over the coming decades, governments across the world are turning to a new generation of more environmentally-friendly power sources such as solar, wind, wave and nuclear. The keys to success for mission-critical knowledge management using a cloud-based solution will be explained, using as a case study, a recent project for the International Atomic Energy Agency based in Vienna. The safe and on-time delivery of "New Nuclear" power stations requires ever-closer collaboration and sharing of potentially scarce, specialised know-how between scientists, regulatory bodies and the supply chain in different organisations spread across the globe. But if this were to be accomplished by conventional means including physical travel for meetings, efficiency would suffer and the environmental impact of travel must also be taken into account. A comprehensive knowledge base and secure means of real-time collaboration available to each authorised user, is clearly preferable; however, there are very limited funds available for such projects.

The aspects to be highlighted via the case study will include:

• Establishing a very close collaborative working relationship with each organisation and their users.
• The challenges and opportunities arising from use of a cloud-based SharePoint platform.
• Important innovations within the classic systems implementation lifecycle, which were developed during the project.
  

In late 2006 Microsoft issued SharePoint 2007. It was the third release of the product, but the first version to make SharePoint a serious player on the Enterprise Content Management scene.

SharePoint 2007 client licences were effectively free of charge to existing customers with enterprise agreements with Microsoft, giving the product an irresistible advantage over competing ECM systems.

A vast ecosystem has grown up around SharePoint, with companies providing business software rushing to ensure that it can integrate with SharePoint.

SharePoint already seems to have an unassailable position in the enterprise content management market. It is being used (with various degrees of uptake) for the management of websites and intranet sites; for internal collaboration; as an extranet; as a portal, and as a document management system. We are also seeing organisations use SharePoint as a platform within which to develop new applications.

SharePoint 2010 includes some significant improvements on the 2007 release, including including enhancements to three areas in which SharePoint 2007 was particularly weak: governance, records management and social computing. The company is also launching a cloud based SharePoint service as part of its Business Productivity Online Suite.

SharePoint's rise has been so quick that the information community has had little chance to draw breath and take stock of it.

In this session James will discuss the nature and likely impact of SharePoint 2010, and the challenges that organisations will face in implementing it.

Learning points:

Is SharePoint 2010 differ fundamentally from SharePoint 2007, or is it simply an incremental improvement? What new uses will organisations be able to put it to?

What challenges will implementing SharePoint 2010 pose?

To what extent do the improvements made in SharePoint 2010 make it a fully-fledged enterprise content management system?

Linked Data is used in many different kinds of applications, such as web aggregation pages, structured news search, government spending transparency apps, drug discovery, and enterprise master data management. And despite that broad range of use cases, these applications share some common methods and technologies. This talk will give an overview of linked data consolidation, showing how data from distributed silos is tied together, using data sources within the enterprise and potentially on the Web. In addition, this talk will discuss data curation workflows that help ensuring data quality in applications built with linked open data.

In both the UK and USA there are ongoing initiatives to make public sector information more easily accessible to individuals and application developers. his paper presents case studies of how a data-centric process was applied to three of the most important and challenging data sets within the United States Government; the United States Code, patent publications, and the Federal Register.

The processes described by this paper are search engine agnostic and have been used with a range of technologies, including open source options. Too often, information solutions fail to appreciate the content of the data. We are distracted by glitzy new platforms, technologies and applications, and forget that every word of every document was written by a person, trying to communicate something to someone.

This paper discusses practical step-by-step tasks which enable the information professional to dissect and analyze the data, gather information about its purpose and use, and determine how the data might be normalized, enhanced, reformatted and otherwise manipulated to best reach the data's intended target audience. Seemingly intractable problems with search accuracy or relevancy can often be mitigated through putting the data first.

The techniques described are applicable to any high value data set, but are particularly useful where there is a need to provide search access across a range of disparate data sources. The content of this paper is therefore also applicable to private (intranet, enterprise search) applications where a variety of data sources are involved.

Search is undergoing a revolution as social search seeks to supplant document search. In the Google model of search, important documents are those that are linked to by other important documents. In social search, a document is important if your friends link to it. What your friends do in the world: where they shop, what they buy, what they like and dislike, becomes an important criteria for search result ranking. Facebook and its support behind the Open Graph which contains all this social information about personal behavior is poised to turn the search world upside down. Companies build their policies taking online, analyzable consumer behavior and opinion into account, using the new tools of affective computing.

This new view on search and relevance impacts future generation of enterprise search applications. Content remains important, but the social network around information becomes another ranking function. In this talk we will discuss these impacts on search, within and without the workplace, and describe how future workplace applications might look.

Learning points:

How does social search differ from web search, mobile search, local search?
How does the Open Graph translate to the workplace?

What is affective computing and does it matter in the workplace?

Numerous industry studies document the serious productivity cost incurred by knowledge-reliant organisations when employees are unable to locate the information resources they need to do their jobs, or take too long to do so. The traditional approach to avoiding this problem has been to impose an organisation-specific taxonomy and to tag documents with subject metadata describing and classifying it. Case Study 1, involving a university with a strong organisational commitment to metadata, explains why this approach fails and shows how little such metadata contributes to satisfying searches people actually conduct.

If present in sufficient quantity, metadata applied freely by "the masses" can contribute strongly to resource discovery. Hyperlinks and their anchortext provide popularity/importance signals as well as weighted topical metadata reflecting a useful diversity of perspectives and language among web/intranet authors. Queries are another useful source of weighted metadata and can be associated with resources through the clicking and other behaviour of searchers. Results from a number of organisations will be presented illustrating the search gains achievable from these sources.

Employees and stakeholders can easily be provided with the means to apply folksonomy metadata through tagging but Case Study 2, involving a public museum, shows that in the absence of incentive and motivation, metadata volumes will be very small.

Finally, timeliness of metadata is critical to usefulness. Circumstances permitting, I will demonstrate how microblog posts can be interpreted as metadata describing the web resources they link to and can be used to retrieve very recently created content. Since microblogging systems are now available for the enterprise, there is potential for improvement in enterprise resource discovery from this means too, provided that employees and stakeholders can be motivated to provide the data.

Cloud computing is a major shift in the way we're approaching computing as both individuals and organizations, and is being referred to by many as an IT revolution. Today's cloud services make data and computing capabilities portable, sharable, and accessible from any online device, are OS-neutral, and usually easy to use. Libraries have already begun to adopt cloud services to alleviate their IT departments and increase efficiency. They are using these new services to host their library websites, back up media collections, store and access bibliographic data and much more. This talk will explore the major types of cloud solutions which are available, their benefits and limitations, and the different ways libraries are implementing them.

This presentation will be based on a keynote presentation I gave in Copenhagen, Denmark on Libraries and Cloud Computing and a previous article I've written titled Library Cloud Atlas: A Guide to Cloud Computing and Storage. However, I will be writing an original article and creating an updated presentation for the conference

It started with student email... and it is changing the way we think about some of our services.

When we decided to improve our student email service we took the opportunity to think differently. As a result we moved to using Google Apps.

One of our aims was to provide a more portable service, one that students could use wherever and whenever they wished. This presentation talks about some of the decisions along the way, the opportunities it offered, and how thinking mobile is now shaping our thinking in other areas such as access to learning.

The growing importance of mobile access to the student experience is reflected by the engagement of HE institutions and their libraries in the development of strategies to use and promote mobile technologies as a key aspect of the student experience.

Publishers are also engaging with mobile platforms as a way to further promote access to existing e-resource subscriptions and also experiment with new models of pricing and packaging content. For the academic librarian, this is a welcome development at a time when maximising the use of subscription e-resources and pointing students to quality free-at-the-point-of-use resources is necessary to offset the impact of the credit crunch and associated funding restrictions in Higher Education (HE).

This seminar will review the challenges involved in identifying (and, in some cases, developing) suitable mobile content and applications for the academic community. It will also discuss how to support the diversity agenda in HE through the use of mobile technology in combination with more traditional modes of presenting e-resources. The rapid development of mobile interfaces to resources and services in HE also means that, in combination with assistive technology, there are significant benefits for Visually Impaired Persons as well as other students with Specific Learning Differences. This greater accessibility can only be realised if academics, librarians, and other support staff are comfortable with the use of handheld devices by students for access, communication, and with making changes to their current practices.

Healthcare professionals are in a good position to benefit from advances in both mobility networking and devices. There are numerous services already existing that provide referential content focused on drugs or therapeutics. In addition, there are several mobile applications that enable the integration of patient information and referential content to help the clinician make informed decisions at the point-of-care using a variety of handheld devices that are fully capable of delivering useful content, calculations and visualizations. Also notable, are the various services that perform other workflow capabilities, such as scheduling, charge capture, CPOE along with sending alerts to the physician when new data from the lab is received. Mobility has indeed become a true workflow component within Healthcare that illustrates a true convergence of content, technology and user needs. This paper will review the latest developments in the market and summarize highlights from research devoted to understanding user needs.

The National Archives' website serves as a portal to our many databases of records. Our online catalogue alone contains 11 million entries, and we also host the catalogues of other archives in the UK and an in-house digital delivery service. Questions around how to consolidate these databases into a user-friendly resource led us to the pioneering development of Global Search which enables users to search from a single point on our website. Harnessing the developments that have been taking place in information technology since this time, we are undertaking a multi-strand programme to build on this service and meet the high expectations of our users. 

Part of the programme is developing geo-referencing technology, linking place names in the collection to geographic locations. Users will be able to click on a map and go straight to a catalogue entry or record relating to that place. In conjunction with this, we are developing a number of new and innovative ways of sharing, re-using and accessing our data through popular new technologies such as iPhone and mobile applications which will be demo'd in this presentation.

For the last couple of years, all but the most fanatic folksonomy advocates have been preaching that the best way to approach social tagging is with a hybrid approach that combines a central controlled vocabulary maintained by a team of editors/librarians with free form social tagging by communities of users. While this is certainly true, it is not always clear how best to accomplish this hybrid integration while maintaining the formal strengths of a controlled vocabulary with the ease of use and currency of social tagging, particularly as you move from public web sites to tagging within a workflow. This session, using a number of real life examples, looks at a range of approaches to how to best combine and integrate controlled vocabularies and social tagging within an organization's workflow using a flexible combination of taxonomy management, text analytics, and content management software to automatically generate large amounts of metadata and/or to suggest to authors and users possible keywords along with search based user tagging that is automatically routed to a central editorial staff.

Publishers and information providers are building ever larger silos of content. Unless care is taken to offer improved search and discovery users will be faced with retrieving ever larger numbers of search results and spending more time looking for they content they need. Intelligent use of taxonomies can help with this problem by providing better search solutions including faceted navigation and filtering of search results. In this paper I will look at the steps publishers need to take to develop and implement taxonomies. I will start by explaining the difference between controlled vocabularies, taxonomies, thesauri and ontologies, and then follow on from this to the different technologies and standards that exist in these arenas. Publishers often struggle to understand how a taxonomy can be created. I will explain some practical steps showing how the principles of facet analysis can be applied and I will explain how important it is not to re-invent the wheel by re-using vocabularies and thesauri that already exist. I will also touch on how text mining can be used to provide additional options for search and discoverability. Finally I will explain on a technical level how hierarchical facets are used by a search engine to provide drill down categories allowing users to refine their search results easily. I will be putting an emphasis on Open Source software, but will also include references to commercial software too, where appropriate. Whilst the paper will be covering technical material I will make it accessible to those with no prior experience in designing and building taxonomies.

Many information retrieval systems including web sites contain advanced information structures and search features (information architecture) that are seldom utilized fully by end-users. Users are quickly browsers with a poor understanding how to develop effective search strategies. Searching aids are needed to assist users through the search process. The presentation will present the concept of persuasive technology and discuss persuasive strategies as means to guide and control users and improve their understanding and use of the information architecture. Several issues will be discussed, e.g. Zones of intervention (what are the opportune moments to intervene, in what situations), how much can we control and reduce the user's actions, where is the "ethical" limit of persuasion, reduction and control.

Today there are many ways to search for news stories and blog posts. Several free news search engines enable you to search in many news sources offering freely available content. The majority of these sources will only let you read their stories for a limited time while some others have a longer back archive on the web. There are also news databases and search services that will let you search for free but will charge for the viewing of full text. Whereas most of news search tools will only index news published on the web there are some that will let you search printed news stories as well. The problem for the user is that he or she has to gain knowledge of several types of news search tools and what the strengths and weaknesses of these are. On top of this there is the additional problem of not having the time to use all the tools regularly to get all the updates on topics of interest. This seminar offers an overview of the most important of the presently available news search tools that are free to use. It's also about how you can use some of these services to monitor news sources for the appearance of keywords that you supply. The ability to build your own personal filters to cope with the deluge of news stories is more needed than ever. Different categories of news sources are presented and discussed. These include newspapers, broadcast news, news agencies, press release wires and specialized sources. It's not always easy to find the best search tool to use for the various sources and sometimes you have to combine different services to expand the coverage. Blogs and social media is also a part of the news scene. Tools for searching blogs, discovery of blogs and monitoring of blogs are introduced. Comparisons between different monitoring strategies such as news alerts, news digests and RSS feeds are made. An evaluation of various feed reader environments for subscriptions to news feeds and keyword-generated search feeds is also presented.

The growth in social media tools of various types has been a boon for the business researcher. This presentation highlights how sites such as Facebook, LinkedIn, Xing, Twitter and other social networking tools can help facilitate a marketing and competitor research programme. The presentation will show how Twitter can give key news updates on major events or changes impacting competitors faster than standard news broadcasts, and also allow researchers to tap into opinion leaders and discover what they view as important. It will highlight how sites such as LinkedIn can help researchers identify people to interview - especially ex-employees, who are crucial for competitor research. Fan sites on Facebook are also discussed as way of marketing products and services and using viral approaches to spread information.

Learning points:

How do library managers know the best social media tools to employ in their service delivery and promotion? As Library 2.0 goes beyond the experimental stage and enters the mainstream, and the recession bites, managers cannot afford to just go with fashion. Which tools provide the best return on investment? Should they be measuring return on engagement or influence? This presentation will explore current practice and suggest strategies to employ the social metrics necessary to begin to measure the value of social media tools.

Learning points:

• How to select the most appropriate social media tool to achieve your goals
• An understanding of how to employ the tools successfully
• Ideas of the social metrics which could be used to measure impact
  

The E books for FE project provides a core collection of 3000 e books under unlimited concurrent access to all UK Further Education institutions free of charge, for five years. The project has been a success with over 3 million pages viewed within months of project launch. With 1 million 16 to 25 year olds unemployed, the incoming government will be looking to the FE sector to deal with the issues hitting the headlines.

However, colleges, and the bodies that fund them, face a public spending environment that is likely to restrict their ability to fund any initiative. There is significant demand for e-textbooks but given the diversity of courses delivered by FE it is unlikely that any college will be able to afford all of the e-books required for all students. The current estimate of revenue generated from publishers selling textbooks direct to students in the UK is £200 million.

Based on the findings of the surveys with publishers, librarians, students, instructors and intermediaries I will put forward a range of business models, which may enable further FE students to pay for the e-books needed to support their studies. By drawing upon JISC Collections work in exploring impacts, observing behaviours and developing new models to stimulate the e-books market in education I will ask and attempt to answer, how can publishers and intermediaries replicate the print environment whereby FE students purchase some books and borrow other books from the college library -without jeopardising print revenues from students? The reliance on students to purchase their own textbooks is likely to continue, but are students willing to pay to access to e-textbooks?

E book usage research including the National e-books Observatory project shows that e books (including e textbooks) are accessed for relatively short periods and that the print is used in tandem with e-format. Pricing models for e-books should recognise actual use and user behaviours and take into account the textbooks they have bought or borrowed.

I will discuss how publishers can overcome institutional and student barriers to e-textbook purchase in this complex and diverse sector and evaluate the economic impacts both on publisher print sales/revenue and college budgets and how much of an administrative burden for the institution does each model present? Who are the likely winners and losers in each model?

FinELib was started as e-only consortium 10 years ago and its key elements have been collaboration not only within the consortium but also networking outside the consortium. The model has proven its benefits: in 2008 FinELib was selected as one of the 24 significant national level research infrastructures in Finland, according to the recent survey directed to consortium members (in 2010) 71% of respondents valued FinELib as very important service and 22% as important service. The model is not stable but need to be evaluated and evolved constantly. The changes in research and learning need to be taken into account in library services. At the moment the consortium is looking at new licensing principles due to organisational changes at member institutes and changes in research. It is vital to recognise what should the consortium do in order to add value to library services and what should libraries do individually.
Learning points:

• How publishers and libraries benefit from the consortium collaboration
• How to identify which services should be produced centrally, which locally
• The importance of co-operation, networking and constant evaluation
  

The problem of silos of information is familiar in knowledge management, while the diversity of language leading to a fragmented and difficult online user navigation experience is a growing concern for information architects and taxonomists as information resources expand. For many types of search, particularly of audio-visual archives or where comprehensiveness or knowledge discovery is significant, simple text search techniques remain inadequate. This paper will offer practical advice to information professionals based on ongoing work at the BBC on how to structure online navigation taxonomies to facilitate mapping, how to ensure that both metadata and parametadata are collected so that diverse sources of metadata can be adequately described, managed, and presented to the user, how to establish a mapping methodology, and how to amalgamate non-traditional metadata sources (e.g. social tagging) with existing taxonomies or vocabularies. The paper will draw on work at the BBC to incorporate linked data and semantic web principles with legacy taxonomies and archival classification schemes.

Learning points:

• Firstly, the paper will explain the difference between subjective and objective metadata. It will suggest why a command-and-control approach is rarely appropriate for the management of subjective metadata and can lead to political difficulties, depending on organisational culture. It will then outline the benefits of presenting a seamless experience to a user of online resources, especially audio-visual content repositories, whether the user is an employee searching an Intranet or a potential customer accessing the company's external-facing online services. The concept of parametadata and its importance in providing the user with a means to negotiate for themselves issues of trust and authority will be introduced.

• Secondly, advances in automated mapping technologies mean that divergent taxonomies and tags can now be mapped less labour intensively and therefore far more cost-effectively than in the past. This means that the problem of unification can be negotiated beneath the surface, diversity can be preserved, but a continuous navigation experience presented to the end user nevertheless. Advice on software selection, parametadata collection, and management of links and IDs will be given as well as suggestions about how to create the workflows and processes necessary to establish a mapping methodology.

• Finally, tips will be offered on how to bring in, via the mapping methodology, additional sources of information, such as social and folksonomic tags and automatically generated metadata, such as voice-to-text scripts or automatically generated keywords, to enrich the user experience, while maintaining clarity over provenance and authority.
  

As time and science move forward the pharmaceuticals domain, like many others, are finding that their enterprise document silos are growing. But the factors that have helped these silos to grow have also made accessing these silos difficult. Company document silos can grow for many reasons; more research is carried out and recorded over time, documents are brought in from live feeds and external resources and companies merge combining there resources:

• Legacy documents use a more varied lexicon than can be built using dictionaries and other public sources, demonstrating the need for a more flexible approach. In growing document silos with many authors, the same concepts may be referred to in a number of ways. To help deal with this problem we built concept templates to replace static dictionaries and taxonomies within a document search application. These templates could identify single and multi-word domain concepts with a degree of accuracy equivalent to that of static dictionaries, while at the same time greatly increasing the total number of concepts identified within the documents. We were also able to account for variations in the different grammars used between authors, journals and in some cases company internal compound references. A common feature of scientific domain documentation is that terminology changes over time as new research is carried out. For example a term may initially be used to describe a type of cell, but as other variations of that cell are discovered the original term may become more popularly used as a categorical term, with new terms used for the variations. With the use of domain templates it is possible to differentiate between the same words being used in difference concepts.

• Vocabularies don't change over time, they only grow. When searching for information within documents written over a period of time, it is important to take into account all the meanings that a term conveys now and has conveyed in the past. For example, searching for GM products in documents published before 1990 are not likely to be referring to genetically modified crops. So enterprise concept search thesauri need to be temporally sensitive. By using search templates we have been able to identify where previously recognised terms have been used in novel concepts, and also to expand on this template identification to include some contextual semantics with the aid of Meta-Data.

• Meta-data can be used to aid the reveal and comparison of documents, by providing more document semantics. Between authors it is common for the same key concepts to be referred to with different terms. This is a challenge for enterprise search tools trying to carry out a comprehensive analysis across document sources. In our research we have been able to align concepts referred to differently by various authors, by making use of meta-data.
  

Agenzia Giornalistica Italia (AGI) is one of the top press agencies; it is an authoritative voice in the world of information and offers innovative products and solutions. AGI is able to get inside the news, gather the facts as they happen and transmit them in real time on an increasingly large scale. The following case study describes how semantic technology helped AGI achieve the following objectives:

Transform news categorization and extraction into an automatic process so that content organization is more efficient and workflow clients are provided with uniformed information. Improve access to information by indexing and categorizing the news stories (over 2,000 per day) precisely and in real-time. Facilitate users as they consult the portal content by automatically linking news stories which discuss similar topics and suggesting useful links for navigation. The ability of semantics to understand the topics discussed in every article has improved the general organization of content as well as the retrieval of information in later stages.

In fact, Expert System's Cogito software: begins with the analysis and the comprehension of words and phrases, therefore identifying the topics discussed in the articles. With great precision, it then assigns one or more pertinent categories to each kind of text from the 1,200 standard categories established by the International Press Telecommunication Council (IPTC). These steps guarantee that the content will be organized in such a way that it can be easily retrieved during future searches. Goes inside each news article and automatically identifies the most relevant concepts and the specific information useful for analysis (semantic tagging). It extracts the names of people, places, organizations, etc. from the text and identifies the key data, regardless of its format. Displays the most recent news content using an interactive graphic which shows the connections between the names of people, places, organizations and relevant topics. This case study demonstrates how semantics provides a solution for press agencies, editors and other organizations which require automatic support to efficiently manage large quantities of information on a daily basis.

The amount of multimedia content online is growing exponentially. Much of this content -- like photos and videos -- is often related to breaking news or other trending topics. But the amount of information is overwhelming and the traditional search engines have so far not succeeded in including real time mulimedia content in their search results in a meaningful way.

This presentation will show you the best tools and how to find fresh and relevant multimedia content from social networks like Twitter, YouTube, Flickr, Facebook and more.

The presentation will include:

• A short introduction to the sources and uses of real time information
• A word of warning about the limitations of real time channels
• A demonstration of selected tools for real time multimedia search

By its very nature, the internet is a visually-rich environment. Today's researchers must be adept at including images, video, and sound in search results because people expect to hear and see information, not just read it. Information producers understand this and are increasingly embedding multimedia in their websites and information portals.

For information professionals, the challenge is findability, which involves a combination of identifying multimedia databases, using expert search techniques, and understanding intellectual property rights.
What are best practices for uncovering relevant multimedia sources?
How can information professionals guarantee they are meeting the needs of their clientele when it comes to watching news, hearing authoritative voices, and seeing pictures?

Learning points:

Gain fluency with multimedia search

Expand web research capabilities

Respond to rapidly changing internet search capabilities

The paper provides the first results of a major deep log analysis, which portrays usage, information seeking and searching behaviour on Europeana, a hugely innovative European Commission initiative which seeks to boost the digital economy by bringing together Europe's cultural heritage. Europeana, constitutes a multi-lingual online collection of more than six million digitized items from major European museums, libraries, archives and multi-media collections. As far as we are aware nobody has evaluated digital usage information seeking on such a huge scale, in respect to such a wide diversity of media, subjects, countries and languages. The results are therefore fascinating, showing how careful we need to be about generalising the results of log usage studies based on publisher (textual) content platforms. Indeed, even the metrics of digital service evaluations have to be reconsidered. Furthermore, the research throws up some very big issues well beyond Europeana what happens when you take digital content to the European public, the problems of governments competing in a space with the likes of Google and YouTube, and the tensions that rise between the controlled preferences of Curators, what robot use represents, and the uncontrolled consumer (Web 2.0) approaches, like crowd sourcing. The paper will be based on usage, search and user data for 12 months for every EU member country hundreds of thousands of visits.

By 2013, the most common Web access device, worldwide, will be the mobile platform according to Gartner analysts. Whether from the smart phone or the emerging tablet device, people are moving away from traditional desktop laptop access and adapting the way they interact with information and the communities where they work and live. What started with the Kindle, the iPhone, and the iPad has changed the product plans of global hardware manufacturers already, e.g. consider HP purchase of Palm. At the same time, an explosion in the used of social technologies has added to the value of information as currency in all walks of life. In blogs, postings, comments, and tweets, a new conversation has begun in every imaginable domain a conversation that is redefining essential assumptions for journalists, content providers, and consumers alike. At the same time, these technologies have increased the velocity of information dramatically redefining the roles of provider and curator. In this talk, we will identify major trends, enumerate possible consequences, and evaluate ways to leverage these changes to your advantage. Drawing upon ten years of design and executive experience in the application of search to information services and fifteen years in software development, the author will outline a vision for this brave, new world.

Studies of workplace search demonstrate that workplace searching is different from general searching. Information retrieval is closely related to the information environment, setting, and domain of interest, set of people, professions, work roles, problems and associated tasks. The work tasks mould the information searching behaviour: sources, search terms, relevance criteria, etc. Based on user studies, the presentation will characterize workplace information searching and discuss implications for design of retrieval systems such as intranets, document management system, and web portals. Specific features will be presented, including their evaluation in real-life, workplace environments.

Since 2006, Amazon Web Services have been providing on demand, pay-as-you-go infrastructure to businesses of all sizes. This talk will introduce the Cloud platform offered by Amazon, and discuss how organisations can make use of Amazon's massive scale and operational experience to build highly scalable businesses and move to market more quickly.

Learning points:

• An introduction to Amazon's cloud computing services
• Creating and maintaining business agility with the cloud
• Leveraging economies of scale
  

The Library 2.0 research groups at Åbo Akademi University has defined Library 2.0 phenomenon as "the change in interaction between customers and libraries in a new culture of participation that has been catalyzed by new web technologies". The definition highlights the on-going change and emphasizes the participation and interaction between customers and libraries, but also between customers and between libraries. Based on this definition, Holmberg will present both opportunities and the challenges created by the Library 2.0 phenomenon and the use of the social web in general. He will also present a possible view of the future of libraries: Library 3D.

During the last few years more and more libraries have experimented with social media and today we can see some innovative and successful examples of Library 2.0. Libraries are meeting and interacting with their customers in various social media and in some cases libraries have invited the users to create content on the library's website. Social media offers new possibilities for marketing, information management and dissemination, and for interaction and feedback.

However, social media also brings new cyber threats that are rarely spoken of. Many people working with and in social media paint a very positive picture of social media and the opportunities it provides for different organizations. However, it is of crucial importance that the possible threats are discussed too. Social media doesn't come without problems. The recent changes in the privacy settings of Facebook have caused concerns around the world. Google's Street view service has raised many voices of protest. But at the same time we publish collectively millions of photos of ourselves online and publish details about our private lives, details that we wouldn't have told our neighbors ten years ago.

A possible future of the libraries may include a presence in some virtual world and many libraries and librarians are already learning the new skills required and experimenting with new ways to deliver information in virtual worlds such as Second Life. Virtual worlds are here to stay and the web as we today know it will evolve to include more and more three dimensional components and areas. It is important that we already today study these new possibilities.

Learning points:

An overview of some of the best cases where libraries have implemented and successfully used social media

Knowledge about the possible threats that exist in social media

A possible view of the future of libraries in virtual worlds

University libraries are old and big organizations which are not easily turned in a new direction. However, their operational environment is changing quick and substantially. Therefore also university libraries have to undergo a transformation. Tampere University Library aims to be well-known for its trustworthiness as a scientific information supplier and authority. The Library actively promotes the open access availability, foresees the changing information needs of its users and wants to offer an inspiring working environment. To be able to reach the customer better the Library has taken social media tools in use.

University libraries will meet several challenges in adopting social media in everyday work on the library. One big challenge is to choose the best suitable tools for the content of the library service. Further, there are challenges related to the employees' know-how and motivation. We have also to admit that our customers are not only students who are adopting quickly new social media tools but we have researchers, teachers, doctors, nurses and university employees of all kind, too, who are not using social media at all or are using very slightly. Some customers are even not allowed to use social media at all, f. ex. in the university hospital. The library cannot forget any customer so the library staff has to use both old and new media.
With social media university libraries have the possibility to reach new and young customers, mainly students, at their own field. In social media, libraries can react to customers' needs quickly and same time to promote the positive and proactive image of the library.

Learning points:

• How is it possible to integrate social media into the strategy of the university library and merge it to the library's everyday work?
• Which type of challenges the library will meet in adopting social media and how to motivate employees to use it in their work?
• What are the possibilities and benefits of the social media to the university libraries in reaching their customers, reacting to their needs and promoting the positive and proactive image of the library?
  

According some professional magazines, Scientists are leader of the Web 2.0 pack. Many online services appeared on the market for a few years and these technologies would reshape the future of research and science communication. But, at the time being, it is not obvious whether Scientists have really embraced these new services on their daily routine, as the adoption seems to be low. The question for science libraries is to know f they have to invest on wikis and other blogs. How can they choose appropriate tools among dozens of web 2.0's applications? Is it so critical to maintain a presence on social networks? Libraries strategy must consider real impact of web 2.0 in their specific environment before to engage their energy and time.

THE POSSIBILITIES AND CHALLENGES OF SOCIAL MEDIA IN THE WORK PRACTICES OF UNIVERSITY LIBRARIES

• Mervi Ahola, M. Sc., Information Specialist, Department of Health Sciences

•  Janika Asplund, Information Specialist, Tampere University Library, Finland.

The National Archives website serves as a portal to our many databases of records. Our online catalogue alone contains 11 million entries, and we also host the catalogues of other archives in the UK and an in-house digital delivery service. Questions around how to consolidate these databases into a user-friendly resource led us to the pioneering development of Global Search which enables users to search from a single point on our website.

Harnessing the developments that have been taking place in information technology since this time, we are undertaking a multi-strand programme to build on this service and meet the high expectations of our users. The Resource Discovery Development Programme is advancing the search function of our catalogues and Web Archive by incorporating a semantic knowledge base and cutting edge technologies to improve the results people get when they search. It will provide searchers with a response containing more context and helpful information, as well as search for related terms, improve upon the speed and tailor the results to the searchers requirements.

The programme is also developing geo-referencing technology, linking place names in the collection to geographic locations. Users will be able to click on a map and go straight to a catalogue entry or record relating to that place. In conjunction with this, we are developing a number of new and innovative ways of sharing, re-using and accessing our data through popular new technologies such as iPhone and mobile applications, maps with data contributed by our users and a developers interface with access to the raw data.

We are developing a solution for archiving non-public government resources, including internal intranets. This will help us to make suitable information available to other government departments or the public, as well as maintaining an archival record of these types of resources. It represents the first time a project of this nature has been conceived and developed, capturing valuable sources of information which otherwise may have been lost.

Finally, our new website legislation.gov.uk acts as a model of current thinking behind providing joined-up services and making our collections more accessible. For the first time, legislation.gov brings together all legislation published in the UK, and the revised versions which were previously only available through different websites. Legislation.gov will open up the statute book for the first time, making the information we hold easily available for re-use.

The presentation will draw on the author experience of developing and implementing such a project in the context of the public sector.

Learning points:

1. To showcase our unique Resource Discovery Development and Legislation programmes, both at the cutting edge of semantic technology, and discuss the lessons learned in the process

2. To present the innovative ways in which researchers can access, use, reuse and develop our information

3. To ensure that these resources remain easily accessible into the future

An innovative website ScotlandsPlaces (http://scotlandsplaces.gov.uk) was developed by the Royal Commission on the Ancient and Historical Monuments of Scotland (RCAHMS) and the National Archives of Scotland (NAS) and allows the public to search across national collections using geography as the key in retrieving information. Various Scottish, UK and EU government strategies, have led to the development of this very efficient and easy to use web resource. The site was launch in October 2009 by the Scottish Culture Minister and was re-release in April 2010 with enhanced functionalities. ScotlandsPlaces will be the official testbed for the INSPIRE Directive in Scotland.

The website accepts both place name and coordinate queries and offers visual guidance in the form of maps to assist searching whenever possible. Mapping in the site includes the ability to conduct coordinate searches in the OpenLayers Map Search facility. Results pages allow the user to plot results within OpenLayers in the website itself, or download a KML file to plot the results in an outside geobrowser. For place name searching, the project has seen the development of a comprehensive historical place names gazetteer to clarify and refine user searches.

ScotlandsPlaces demonstrates government organisations working together to efficiently amalgamate geographic-based data to the public. The project is currently accepting new partners organisations to the website bringing in new resources and making information discovery easy and efficient for the benefit of the public. Although the project currently provides primarily heritage datasets, new partners may include modern data from any domain, provided that the information is geographically indexed.

This paper will demonstrate the functionality of the site and describe the political significance of the project in terms of shared services and government efficiencies. More technical areas will also be discussed including the URL parameter pair web services and broker used in the project, the cross-domain XML schema developed and the content management systems created to control various dataset formats in the site.

The paper will also look at the positive user feedback generated by the ScotlandsPlaces website and how it is an excellent example of public sector information being disseminated to the public.

Learning points:


- Government organisations are bringing together their geographic-based information to the public electronically, using web services.

- Geography is used as the underlying tool for searching on datasets from different domains, and in doing so ScotlandsPlaces will demonstrate the EU INSPIRE Directive.

- The project has overcome certain challenges such as the development of a suitable XML schema for bringing together the various domain datasets and creating a straightforward system for data joining.

In these economically straitened times, organisations particularly publicly funded ones are held more accountable. Information services are scrutinised and providers called to demonstrate impact and value for money to justify their existence. However, service providers especially those within libraries and public institutions though willing are often ill-equipped to tackle the collection of such evidence, lacking either resource or expertise. When it comes to market research and developing success measures around customer satisfaction, perceived value, and (most challenging) the downstream impact of services, we are on a steep learning curve.

This speaker will use case studies based on the experiences managing such work at Mimas, a UK National Data Centre based at the University of Manchester that runs several key national information services for the UK academic community on behalf of JISC. She will work to demystify the buzzwords of impact, demonstrating value, and value for money and go on to provide practical guidance and insight for information professionals seeking to tackle similar evidence-gathering work. The emphasis will be on approaches that can be adopted swiftly and on a limited budget, and she will share lessons learned from Mimas experiences, particularly the strength and limitations of the 'quick and dirty' approach.

Finally, she will discuss the benefits of such work for staff development, who acquire invaluable critical skills that can transfer effectively to areas such as user support, marketing, and developing proposals for service enhancement.

Learning points:

1.Learn practical ‘in-house' techniques in using user-engagement to
demonstrate impact and value of a service

2. Acquire critical skills in asking the right questions to gather the type of evidence required

3.Learn how to turn such projects into a rich opportunity for staff development and a more sustainable and agile workforce

As both consumers and corporate employees move to mobile communication and computing environments, the technology and skills to manage mobile content is struggling to keep up with demand. What may seem a logical and simple service to an end user can be nightmarishly complex to actually provide. This session breaks down the mobile content management sector and divides the mobile content lifecycle segments into understandable and digestible chunks. We'll assess where we are, where we should be, and where we will have to be in near future.

With new e-readers and mobile devices of all shapes and sizes being adopted by the masses, a new question looms. As device-savvy digital consumers look for functionality beyond the static page, how do publishers deliver an engaging experience? New technologies are being developed to make reading more interactive and entertaining and more profitable. In the near future, everything from interactive and multi-dimensional imagery to location aware applications, video and social features will become the norm. How can publishers use these new technologies to engage consumers and drive revenue? Many of the world leading publishers and brands are testing these technologies to engage digital audiences and transform the reading experience across a variety of devices.

During this session, panelists will explore:

• Ways publishers are evolving the delivery of their media in the digital age.
• How publishers can incorporate new rich forms of interactivity, imagery, animation and video into their finished products.
• New technologies designed to fuel interactivity, including what here today and what is coming soon.
  

With the increasing popularity of devices such as iPad, Nook, and Kindle, publishers are continually challenged to find ways to differentiate their content products in the white-hot mobile market. Join MarkLogic CEO and award-winning blogger Dave Kellogg, as he shares how publishers can increase the value of their information using a new breed of technology infrastructure that provides the tools for quickly building innovative mobile applications using location-based services, information discovery, and context-aware delivery of content.

Learning points:
• Learn why content is more valuable when it's integrated with other content and can be enriched with relevant information.

• Learn how to dynamically render content from a central repository to all of the various mobile devices consumers want and put into context.

• Hear real world examples demonstrating the ways in which publishers have successfully built cutting-edge mobile applications for the iPad, Nook, and Kindle.

Download Dave's presentation here:
http://kellblog.com/2010/12/06/my-slides-from-london-online-the-mobile-opportunity/  

Few online resources provoke as much controversy in the library community as Wikipedia. Some librarians hate it and say it cannot be trusted. Others love it, because it is fast, easy to use, and a good starting point for reference work. Consequently, there is no clear understanding amongst librarians about what to do with this popular virtual encyclopedia.

In order to overcome these prejudices, Wiki loves Bieb has been launched. This project commissioned by the VOB (Dutch Association of Public Libraries) - aims to set up a structural collaboration between Wikimedia Nederland and the sector of Dutch public libraries.

The project focuses on three themes: media literacy or the use of Wikipedia in education, cultural heritage or how libraries and other local heritage partners can improve the quality of the information in Wikipedia and how they can add collections, and the digital library or the library as reference point in Wikipedia. In order to reach the project goals, a pilot project has been set up in the Library of Vlissingen during which the project products will be developed that all Dutch public libraries can adopt in the future.

In the long term, this collaboration will strengthen relationships between public libraries and education, between public libraries and local heritage partners and will lead to a better visibility of library collections and expertise in Wikipedia. Moreover, it will raise people awareness about the use of Wikimedia digital knowledge products, of Wikimedia and about the use of free licenses.

Project leader Karolien Selhorst will show in her presentation how the project has evolved, what the best and worst practices are and how libraries worldwide can learn from this project.

Learning points:

How can you increase your library's visibility on the internet?

How can your library strengthen relationships with local partners (like education and local heritage institutions)?

How can your library increase people's awareness about the use of Wikipedia and about the use of free licenses.

Reference librarianship has moved to the Cloud with the 24/7 Reference Cooperative, a network of over 30,000 librarians that provide reference assistance to users via live chat, 24 hours a day, through the web and mobile devices. From its beginnings in California in July 2000, the Cooperative now encompasses libraries in 4 countries (US, UK, India, Mexico) in two languages (English and Spanish); it is the world largest virtual reference cooperative, handling over 500,000 chat sessions per year. In addition, subject experts within the network collaborate across boundaries to provide in-depth expertise not available locally. This paper will give practical tips to managers and information professionals interested in setting up a virtual reference community, as well as a case study based on the experiences of the 24/7 Reference Cooperative in providing high quality information to users and raising the visibility of library services in creative ways.

Learning points:

• Shared knowledge management tools are essential to providing a collaborative reference service Scripted messages, shared URLs, policy pages, knowledge bases, and social media such as blogs and wikis all play a part in ensuring that libraries staffing a collaborative service have the information they need to provide quality service to users, regardless of where the librarian is located.
• Successful widespread collaborations require constant reinforcement of shared policies With librarians in one country answering requests from users in another country, a shared culture of common reference practices is essential. The 24/7 Reference quality assurance process provides an example of management of diverse reference behaviours across cultures.
• Session data and user feedback is key to continued improvement of performance Session transcripts, user surveys, and usage statistics provide measures of the effectiveness of the service. Sharing this information with the staffing librarians is essential to improve performance. Trend analysis ensures continued relevancy of the service.
  

This presentation will discuss marketing these areas of emphasis using the University Libraries at the University of Missouri-Kansas City (UMKC) as a case study. It will detail the development and ongoing refinement and implementation of UMKC Libraries' marketing and communications plan, designed to build collaborations with other libraries and academic units and to incorporate both traditional marketing and public relations strategies alongside Web 2.0 technology and social networking tools. The research process used by the Libraries to identify key stakeholder groups will be discussed as well as how this research led to creating a marketing strategy comprised of messages uniquely tailored to each group in order to address their particular relationship to the Libraries and what it provides. Examples illustrating how other academic and public libraries have marketed their people-centric services, collections, and facilities will also be provided.

Key Learning points:

• How to identify diverse stakeholder groups, both current and potential, and their varied relationships with (and uses for) the university library.
• How to identify and capitalize upon opportunities for partnering and collaboration in order to creatively and effectively market contemporary library program and services, information and content, and physical space.
• How to incorporate both traditional marketing and public relations strategies with Web 2.0 technology and social networking tools into a dynamic marketing and communications plan.
  

The rise in use of mobile technologies, broadband, wireless and Virtual Private Networks (VPN) have meant that information professionals are increasingly set up to work when away from their office space. If you throw many communication and social networking services into the mix the result is a situation where it's hard to tell where work finishes and play begins. This plenary talk will take a look at the cultural, economic and environmental background to 'new ways of working' and implications for the information professional and the information organisation. It will discuss how as people begin to work differently the focus shifts from physical presence and the use of traditional tools to outputs achieved through tools that 'suit'. This talk will illustrate that although the boundaries between professional and personal/amateur and work and home are increasingly hazy and pose many challenges, they offer up even more opportunities. Understanding the challenges and embracing the opportunities are what divides the good information professional from the great one!

Many tools that are out there and are now being used by information professionals were originally intended for non-work activities. One of the key challenges is taking the tools available and using them in a more professional way. At UKOLN staff have embraced the use of personal tools in a professional environment. This talk will present a number of brief case studies including the use of Twitter, Vimeo, Slideshare and the establishment of a UKOLN Flickr account. The account has allowed collation of all work-related images through both the account and the use of groups. Images were initially batch loaded from staff members accounts using the Migr8r tool. The talk will also explain that at UKOLN the backbone of use of personal tools has been the establishment of an iterative support framework with clear and transparent, yet flexible, policies for staff use. The boundaries may be blurred but there can be clarity in the ways in which we chose to work.

Olwen and Sara will discuss how to grow as an Information Professional. They bring together experience from academia and international law firms in the City. The session will explore some of the pros and cons of working in a hybrid role that brings together library, records, and general management and practice support skills. There will be some consideration of how to negotiate varying priorities and business needs with limited resources. It will explore how IPs can define and explore their own personal learning environment. Your PLE defines how and when you can find new sources of information, new ways of working and can often demonstrate new and beneficial connections between disparate groups of people. Olwen & Sara will touch on some of the methods by which you can grow your formal and informal networks. It is not one-way; networks are built on mutual assistance so the presentation will also challenge you to discover and define the talents and knowledge you can contribute. Olwen will briefly outline the nature of her hybrid role and how it has evolved over the last few years. She will focus on the negotiations necessary to have sufficiently defined boundaries and how to bring oneself up to speed in a new area of work almost overnight. This session will be of interest to new professionals attempting to plan career development without a ladder to follow; to more senior people facing new challenges in the post-recession landscape and for anyone looking for new ideas on how to leverage their experience in the workplace.

Information professionals are facing numerous challenges, as their professional environment is permanently changing. On the one hand they have to adapt their practice and update their know-how, as new tools are constantly being introduced on the information market; on the other hand they have to justify their role, as they face users who are more and more able to search by themselves information they need. In order to have a clear assessment of what is actually the place and the role of information professionals in companies and organisations, a ground survey has been carried out in April-May 2010. Facts and figures, but also thoughts and ideas, perspectives for the future - where are the dead locks, what are the challenges - data has been collected among information professionals working in the 200 biggest French companies. Topics such as staff education and skills, implemented tools and technology, information process organisation, knowledge management, information monitoring, delivered products and services, user profiles and requests, have been scrutinised. A focus has been made on how social web tools have been implemented in these organisations; how they might have changed the professional relationship between users and information professionals; what is their impact on information professional practice and business.

Learning from this survey is huge, this paper will then present a selection of specific items which illustrate the challenges which are currently being faced by information professionals. Although the presentation will picture the situation in France, it will be easily extended on a more general scale, as most of the companies of the surveyed panel are multinational companies. In addition to the key learning points mentioned, this presentation will fuel information professionals' reflection on their profession and its future; and help them to make the accurate choices in order to ensure that their role and their position in their own organisation will be sustainable.

Learning points:

1) What is the reality of Information and Communication New Technologies implementation in big organisations, and what role have information professionals in this environment

2) How are social web tools being implemented in big organisations, and what is the impact on information professional practice

3) What are the challenges faced by information professionals, based on a survey which processed data collected on the ground

Chaired by our search expert, Stephen Arnold, this conversational style closing keynote focuses on the impact of new search products on the search market and search vendor landscape.

Panellists will be asked to comment on:

• The displacement of humans (new search products do not require humans to be in the chain - what is the impact of this on the information professional)

• The automation and destruction of privacy

• The notion of surveillance

• Predicting where problems will occur