People today are using online social media to effect large changes in our cultures. However, this is nothing new, the British Glorious Revolution and American Revolution were products of social media and networking, as were the rise of Protestantism and even the earliest forms of Christianity. We can learn from these, and the lessons learned from craigslist and craigconnects, as a means to effect modest change while doing more.

Over 1 Trillion text messages will be sent across the globe this year. In more than 60 countries, there are more connected mobiles than there are people. We usually notice that our mobile is missing before we notice a missing wallet or keys. Mobiles have become one of the most important electronic devices in our lives, enabling entirely new modes of communication and new business opportunities. Since the mobile apps revolution, we have entered yet another wave of mobile innovation that is rapidly headed to a world where nearly every task in our lives, including thinking, could be augmented by mobiles. Paul Golding, an influential expert in mobile communications, will give a tour of the modern mobile ecosystem.

Learning benefits:

1. Gain appreciation of key trends in mobile technology and usage

2. Understand key starting points for adopting mobile technology

3. Be able to map the key components of the mobile ecosystem

How do you go about developing an app? Where do you start? How long does it take and what does it cost? What type of information is suitable for making the transition to the small screen?   

This case study looks at the journey of one particular legal app, from idea to download and beyond. It comes from the perspective of an app novice without any IT technical expertise. Sheila will share her experiences of the process - and the mistakes made and lessons learnt along the way.

Learning points

• The case study will give an overview of the process involved
• Top tips of what to do and what not to do
• Lessons learnt from the process  

This session is going to provide a look at the current state of Enterprise 2.0 with supporting data and research from 234 practitioners from around the world (survey conducted by Chess Media Group).  Attendees will learn things such as what the key business drivers for Enterprise 2.0 are as well as where organizations are allocating their budgets and how these initiatives are being driven within organizations.  We will also take a look at the strategic implications of these findings on organizations

Three key learning points:

• What does the current Enterprise 2.0 landscape currently look like?
• What are other organizations doing today?
• What is the next best course of action

The Knowledge Hub builds on the successful Local Government Communities of Practice website that already has over 85,000 registered users sharing knowledge on over 1500 topic areas and considered to be the most advanced online practitioner network in the UK public sector. Scheduled to go live in May 2011, the new Knowledge Hub environment will allow councilors, officers, policy makers, experts, regulators and practitioners across the public sector to take greater advantage of new media tools and techniques and to develop new applications for knowledge sharing and improvement of public and voluntary services.

The Knowledge Hub has been built using open source software on the unique and innovative ‘Intelligus' platform from PFI Knowledge Solutions. The open source solution will enable organisations to develop their own value added solutions, such as internet replacement or website portal development, offering a compelling (and significantly cheaper) alternative (or supplement) to Sharepoint.

The Knowledge Hub enables users to set up their own collaborative workspaces with access to a rich set of social media tools, including blogs, forum, wikis, calendar, peer reviews and ratings, tagging, document library and web conferencing. In addition, users will be able to easily integrate external web services such at Twitter or public blogs, and maintain a view of key events using activity streams and topic trending. Other features include a mashup centre , app store, support for performance comparison (benchmarks ), linkages to data repositories, and tools for managing open and linked data.

Key learning points
1. Most people are familiar with buying products from Amazon and using the reviews and recommendations to inform their purchasing decisions, or using price comparison websites such as moneysupermarket.com, or aggregating conversations using desktop applications such as Tweetdeck, or downloading and using apps for their iPhone. Why has no-one thought of integrating all of these capabilities together to provide a single space for collaboration, knowledge sharing and opportunities for gaining insight and intelligence from informatics? We have! The Knowledge Hub. Delegates will be shown how the finished product is greater than the sum of its parts.

2. The increasing volume and availability of open and linked data is both an opportunity and a problem for the public sector. Armchair auditors now have the data and the tools to challenge gov/local gov on how they are performing. How can gov/local gov gain a better insight and understanding of their own data, and develop benchmarks for performance and efficiency? Delegates will learn how the Knowledge Hub can be used to simply combine and compare datasets for performance comparisons and development of value-added apps.

3. Delegates will learn how the Knowledge Hub's ‘matching engine' can intelligently surface and suggest contacts, content and communities based on user interests and their ‘digital footprint', using not only content from within the site, but aggregated content from across their social networks

Learning points:
How the integration of many open source social media components and services can deliver a collaboration platform that is greater than the sum of its parts. 

How the combination of open, linked and performance data can be used to develop benchmarks for public service improvement.

How semantic extraction and a 'matching engine' can intelligently surface and suggest contacts, content and communities based on user interests and their ‘digital footprint'.

Overview: Google+ (G+) is the latest social network to arrive on the social media scene, and it has been met with delight in some quarters and despair in others. Does this new network have any impact on librarians? How are librarians using it, if indeed they are? Does Google+ have a role to play within an information centre, or can it be safely ignored as a flash in the pan?

Bullet points/learning outcomes:

A better understanding of G+ in terms of basic functionality An overview of how G+ sits within the social media world Examples of how librarians are using G+ By the end of the session, information workers should have a much clearer understanding of the value and role of G+ and should be more able to decide on its value within their own library or information centre.

What impact has Google + had, how has usage developed since it launched this spring. What trends do we see and how are we embracing it as private users and within our work field? Does it come anywhere near Facebook?

-Updated insight into the use of Google+

-Reflection of the usage of Google + vs Facebook

-Insights to the development of social networks at large

We are entering a time of ubiquitous computing, one in which the Web is becoming increasingly mobile. People are able to access information from home, work, and everywhere in between thanks to an explosion of new personal mobile devices. Libraries have begun to offer a wide array of mobile content and services that patrons can take with them on the go.  They are building cutting-edge iPhone and Android apps, offering mobile OPACS and databases, participating in mobile social networks and location-based services, providing mobile collections and instruction, innovating with QR barcodes, pushing text notifications to patrons, and experimenting with augmented reality technology. This session will discuss examples of innovative library mobile initiatives, trends in mobile library services, and offer suggestions for ways to go mobile in your own library.   This presentation will be based on Libraries to Go: Mobile Tech in Libraries which I gave yesterday for the Western New York Library Resources Council and have been updating and speaking about since 2008.  This presentation was originally based on my ALA Library Technology Report: On the Move with the Mobile Web: Libraries and Mobile Technologies, 2008.  

This talk will explore the implications for universities and their Computing Services of an increasingly mobile, 24/7, always-on world. We don't own the hardware anymore and increasingly we don't even supply the software. How does that affect the student experience, and how can we make sure our customers get the information and services they want, when they want, and how they want, on a growing number of platforms, operating systems and service providers?

This Norwegian case study presents how a medium sized academic library developed a mobile website with no budget, little knowledge and a great deal of enthusiasm and curiosity. Agder University Library has been one of the first Norwegian libraries to embrace mobile opportunities and the first  to launch a tailored service. The solution is based on freeware and is compatible with all smart phone devices. Henry is interested in how new trends and technologies can be adapted and utilised by libraries.

Learning points:

-Overview of the development and launch of the mobile service

-A summary of the first year after launch

-The importance of marketing

The Royal Wedding which took place at Westminster Abbey on Friday 29 April 2011 was the biggest event of the year, watched by over 2 billion people world-wide.  A great deal of work went into the preparations for this event and no least in the Online and Social Media department. This was the Wedding of the internet generation and huge strides went in to making this wedding as accessible as possible to as many different people as possible. 

This case study will focus on Westminster Abbey's use of new media to make the most of the Royal Wedding. Including the use of Social Media, HTML5 Semantic Mark-up and combining building data into a usable mobile app for both iphone and android phones.  Social Media: The Abbey's Twitter account was key to the build-up to the wedding and we also provided a live tweet on the day from inside the Abbey which gained over 12 thousand followers. It was a great way for people to feel like they were part of the event, being able to respond to the tweets live.  

HTML5: The Abbey's website got a complete make-over and all the templates were re-built using HTML5 mark-up and CSS3 media queries.  Mobile App: Westminster Abbey also released a mobile app called Abbey 3D which features an internal scaled replica of Westminster Abbey in a way which enables users to feel as if they are visiting the church where ever they happen to live or happen to be. It uses the latest laser scanning technology combined with 3D modelling to create a super realistic version of the Abbey, a technique commonly used in film production but rarely applied to mobile devices

Like many other organisations, the European Commission has been taking action over the last 4-5 years to adapt to the growing importance of social media and on-line collaboration.  We have established a presence on Facebook, Twitter, Youtube and other social media platforms (see http://europa.eu/take-part/social-media/index_en.htm for a list of the different accounts).  Guidelines have been produced to explain to staff how they can use social media.  We have set up our own collaboration platforms to enable on-line networking between the many different stakeholders who are involved in delivering EU policies and programmes (regional and local authorities, tax and customs officers, field staff working on the delivery of EU development aid and humanitarian assistance). And we have developed a wide range of social tools to try to improve internal communication and knowledge management within the organisation (Sharepoint-based intranet, Yammer community, blogs, wikis, forums). 

This presentation will draw on the author's personal experience with use of social media, on-line communities and collaboration in the context of the European Union.  It will particular focus on the European Commission's efforts to communicate and engage with regions and other stakeholders involved in delivering the EU's regional policy.

The Information Workplace Platform (IWP) was the Department for Education's response to a number of cross-Government IT strategies, as well as the Department's own 2009 Action Plan.    

Before the implementation of IWP, IT systems did not provide staff with the support they required to work efficiently, easily and collaboratively. 'Silo' ways of working with limited cross-department information and knowledge sharing led to unnecessary repetition of effort. Under-utilised technology platforms that were not fit for purpose had been developed using a supplier-based approach, which led to staff developing less efficient bespoke IT solutions in an effort to meet their business requirements. These systems took considerable time to develop and deploy, and did not enable staff to easily manage their daily work, or access the management information required for supporting policy decisions.   

The IWP is based on a virtualised Microsoft SharePoint platform capable of supporting 25,000 users, and has been recognised as the most ambitious Government implementation of this technology in the world. The platform facilitates on-demand content management, collaboration, workflow, management information, and sophisticated enterprise search via a web browser. In contrast with the traditional approach to building new systems, the IWP has used a service-orientated approach throughout. This means that the DfE can provision new business information and collaboration services quickly, cheaply and with a high degree of user engagement, accelerating adoption and the release of business benefits.

No information or knowledge function can assume longevity, however powerful the arguments that brought the function into existence, both times and organisations change. Proving value is now a constant requirement and information and knowledge professionals need to learn new skills, or hone and fine-tune existing skills associated with this core competency.

The potential for information and knowledge management skills to create value is significant. Opportunities include: managing a cost-effective supply chain that delivers published information directly into business processes; preventing knowledge loss, identifying where organisational performance is sub-optimal because knowledge and expertise are being wasted; facilitating knowledge transfer and learning from experience; enabling the organisation to mine social media for customer intelligence; preventing the organisation from sinking under information overload.

Yet if there is no shortage of opportunities, why do some information and knowledge professionals find it difficult to prove value from their activities? Common sense tells us that it's the recipient that reaps the value from information and knowledge skills. Yet often professionals approach the challenge of demonstrating value from the perspective of justifying the services and products provided, and their team and their own existence - an approach seen by others as ‘defensive' and motivated by concerns of ‘self-protection'. Another pitfall is to measure too much - counting everything that moves to demonstrate ‘activity' is a route to failure simply by boring those who really matter.

In order to prove value, four enablers need to be in place: an organisational champion; a benefits plan; a baseline; and techniques for measuring benefit. The organisational champion is pivotal; they are prepared to ‘own' a service for a specific part of the organisation that needs it. With the champion comes the ability to develop a benefits plan. Just how will information or knowledge skills contribute value to the champion's area of responsibility? What will value look like? And what's happening at the moment; what are the problems that information can resolve? Understanding and expressing the issues that a function faces, because it's not on top of its information and knowledge needs, provides the baseline. The gap between the baseline and the benefits plan helps determine the approaches that can be implemented for improvement and measurement.

In this session the authors will draw on their consultancy experience in a number of sectors, including the health sector, to consider the measurement framework further. They will describe how two useful measures - return on investment and key performance indicators can be used to demonstrate value.

Learning points:

The importance of involving the customer in assessment of value 

A practical framework to apply to any situation in which value must be assessed

The pros and cons of Key Performance Indicators and Return on Investment and examples of measuring value to show how it can be done in practice

Mobile has revolutionized the interface. The acronym "UX" is becoming more important than the processor, memory, or storage. The interface has moved from a blinking dot or question mark to an interactive experience. In the near future the interface will embrace "augmented reality", which is a dramatic shift even from the most sophisticated interfaces available from companies like Apple, Google, and Microsoft.

There are four key changes the interface shift is bringing to the information community, consumers, and entrepreneurs.

First, content is no longer searched. Content is experienced.

Second, the notion of pervasive access means that content must be optimized for a particular context.

Third, multi-dimensionality must interleave with traditional two dimensional displays.

Fourth, rich media will become as important as text and in some applications, even more important. What does this mean for content producers, interface designers, and developers? In a nutshell, another revolution, even more significant than the browser, is upon us. In this talk you will learn what is happening, see examples of next generation interfaces, and gain insight into the opportunities and challenges ahead.

Mobile devices are not mini PCs.  It is not a question of rolling out small screen versions of existing enterprise applications. The mobile world, with its unpredictability, rapid change, perpetual innovation and free flow of information requires that mobile enterprise systems respond to six challenges: real time availability, traffic scalability, responsive performance, interactive usability, adaptability to display size, as well as maintaining enterprise security. We will show how a Mobile Enterprise Application Platform based on a Search Based Application architecture can respond to these challenges. A Search Based Application is a semantically rich application that is nonetheless built using search engine technology. Using connectors that extract information from structured data repositories (databases, CRM, ERP, etc) as well as unstructured resources (documents, emails, the Web, multimedia files) the search engine compiles this data into an index. Once the data is in this form, we show how one can insure real time 24/7 access, to handle high numbers of users, and provide subsecond responsiveness. We also explain how the search based architecture can provide the design agility, unified access, and adaptability needs in the mobile market.  We finish our talk with two case studies of converting large scale information systems into lightweight mobile applications using this infrastructure. 

User generated content contains social wisdom: latest news, reliable recommendations, first-hand opinions, etc. The availability of all this content fuels the need for search in mobile devices, particularly when we are outside for fun, tourism, business... We want to know the most recommended restaurant or hotel, or the latest sale in concert tickets.

The interface for search is the keyboard, and the search box. Mobile keyboards are extremely uncomfortable. Can we enjoy all this content in spite of the uncomfortable keyboard? Yes, as long as we have two ingredients: semantics and context. Context will tell us where the user is, regarding geography and application. Semantics can convert huge streams of running text into structured sets of news, recommendations, opinions or offers, so they can be used rather than searched.

During the talk, we will see examples of how semantic analysis can extract opinions on tablets (iPad, Samsung Galaxy...) and smartphones (BlackBerry, iPhone...) in Twitter; and see other areas of application like stock markets, tourism, or intelligence. 

The last ingredient, real time, is a target we are approaching: we are processing thousands of tweets per second and growing.

At a time of economic constraint, the use of COUNTER compliant data is essential in making a compelling case about the value of journal subscriptions. The Journal Usage Statistics Portal (JUSP), built in response to demand from UK higher education libraries provides a single point of access for libraries to view, download and analyse their journal usage reports. The consortium supports publishers in providing access to statistics for their customers. Against a background of increasing interest in understanding the value of activity and attention data, and the importance of the shared services agenda, this is a timely development.   A significant aspect of development involves consultation with both libraries and publishers to deliver a responsive service and valuable community resource. The team collaborates with a number of publishers and intermediaries to implement the Standardized Usage Statistics Harvesting Initiative (SUSHI) protocol and create a dynamic statistics portal; much of this work is pioneering.  Whilst primarily a service for institutional libraries, JUSP also offers a number of benefits to publishers and intermediaries: By ensuring that libraries have accurate and comparable figures to assess the value of their subscriptions; By making the delivery and analysis of usage statistics more efficient and comprehensive for customers; By removing the need to maintain password administration routines; By being more efficient, with a SUSHI server enabling libraries to download their usage statistics directly from JUSP and reducing administration overheads. This presentation will outline how the team is working with publishers to deliver usage statistics to libraries. It will illustrate the collaboration and consultation process, innovation in SUSHI implementation and support mechanisms for publishers. The session will also illustrate how the methodology and outputs can be successfully applied to other communities interested in the analysis of e-resource usage.   The JISC funded service is being delivered by a consortium comprising: JISC Collections, Cranfield University, Evidence Base at Birmingham City University and Mimas. 

Tagline: Amsterdam University Press (AUP) has recently completed an innovative project that involved the development of enriched publications for the e-journal.   The project was set up to investigate the possibilities with enriched scholarly publications and to develop three actual enriched publications in the Journal of Archaeology in the Low Countries (JALC(1)), a scientific e-journal published by Amsterdam University Press in collaboration with ten Dutch and Belgian archaeological institutions (e.g. universities, museums). One of the aims was to build an infrastructure where the repository of the e-depot Nederlandse Archeologie (EDNA(2)), which contains various archaeological resources such as images, maps and research data, could be combined with the online publications in JALC. Within this project new innovative services upon this infrastructure have been developed, which provide researchers with better ways to share and access scientific output. Researchers have discovered the new possibilities of the Internet and there is an increasing willingness to supply their publications with additional resources.  Enriched publications are compositions of textual publications and supporting resources. In addition to the possibility to support the textual publication with for example data or visualizations, these kinds of publications also promote the availability of (reusable) scientific research data and above all allow verification of the outcomes of research. Enriched publications can contain different types of enhancements, such as research data, visualizations, annotations, websites, maps, and they can be composed in different ways. To ensure scientific integrity and complete usability of the enriched publication it is important that all the components, together with all the (digital) relations (e.g. links and online data from other sources) are preserved in a sustainable manner.   This contribution gives an overview of the results achieved within the JALC project and will also give recommendations on how enrichments can lead to new ways of scholarly publishing and the use of datasets in the field of archaeology. In addition this contribution will discuss the limitations and consequences for long-term preservation of these kinds of publications.  (1). www.jalc.nl (2). www.edna.nl

Rachel Botsman is a social innovator who writes, consults and speaks the power of collaboration and sharing through current and emerging network technologies, including how it will transform business, consumerism and the way we live. She is the author of: What's Mine is Yours: The Rise of Collaborative Consumption. TIME magazine recently called Collaborative Consumption "One of the top 10 ideas that will change the world"

  In a world where game-changing technologies are evolving at a staggering rate, how do you stay ahead of the curve and figure out where we are going next?  Rachel will share fascinating stories of how hot start-ups to Fortune 500 companies are innovating in the space of Collaborative Consumption- recently named by TIME as ‘One of the Top 10 Ideas that Could Change the World"- reinventing everything from transport to finance to retail. This inspiring speech provides a thorough understanding of how collaboration, information and the latest technologies will help meet the challenges posed in the 21^st Century to create a stronger, brighter future and provoke audiences into what they should be thinking about next.

Watch Rachel's presentation here

What has the Guardian learn't from publishing on Mobile Phones, Tablets and e-Readers over the last few years? What have been the noticeable trends and where are they going? Is it all about apps or the mobile internet? Or both? And what do their consumer's think?

Falling under the auspices of "digital", mobile is nonetheless a distinct medium with its own unique needs and constraints. Drawing on 12 years experience launching mobile products for brands like Nokia, Microsoft, Orange and LastMinute, Tom will talk through what makes mobile different, and what this means for anyone launching a mobile product in the next couple of years.

3 learning points:

- things you need to consider before launching a mobile product

- case studies of successful big-brand product launches

- upcoming trends unique to mobile applications

Sharing, co-creation and collaboration may be commonplace outside the workplace but, behind the firewall, old managerial habits die hard. Fears around time-wasting, privacy and confidentiality abound. These fears are understandable but they can also be a mask for doubts and insecurity: as organisations become more bottom-up, the top dogs worry about what will happen to them. Many individuals think, what will knowledge-sharing do for me? True social leaders are those who appreciate that, today, success has less and less to do with personal power - it is increasingly about building a strong network and enabling the organisation around you. Jemima will explore the essence of social leadership by looking at leaders (real and imagined) in contemporary culture - and asking delegates, which one are you? 

Learning points: 

1. Key characteristics of social leaders
2. Insight into your own leadership style
3. Why social leadership is essential for 21^st century organisations

Knowledge driven companies have long recognized the need to streamline communication, build communities, improve knowledge sharing and collaboration to improve topline and bottom line results. As Enterprise 2.0 technologies become mainstream, and when the use of wiki, blog, tweet, online communtiies become the business-as-usual way of working, what is the next break through and what is holding us back?   Just like face-to-face meetings, focus groups, brainstorming sessions, email, conference, teleconference or videoconference become mainstream, the question we ask move from how do we drive adoption to how can we make these enabling tools work to faciliate meaningful and productive conversation. It's time to ask the same question to E2.0 champions and E2.0 users.   The presenter argues that practitioners need to seriously think about how to design/roll out these E2.0 tools to truly accelerate learning, stimulate genuine dialogue, promote diversity of ideas, sense-and-response to client needs and changing market situations.   More conversation and exchange does not necessarily equate better quality dialogue and better knowledge exchange. The author suggests it could be time to go back to the basic to understand human nature and human sense-making to take E2.0 to the next level. There are practices which are informed by research findings which can take us to the next level, however, E2.0 pracitioners may not be aware of them and could be reinventing the wheel.  

Many jobs have become more complex as a result of the increased use of technology and the multitude of tools and applications at our disposal.  Multitasking and the use of social media at work has become commonplace often affecting productivity negatively.  To respond to the increasing need to innovate and change, organizations are realizing that they need to tap into the wealth of information and knowledge they have created themselves.  A  laissez-faire approach to content management has led to a lack of coherent approaches  to accessing and disseminating information. More time and effort is now required to access information, especially when employees create their own personal approaches to organizing information, as is often the case with highly skilled professionals in finance, law, and healthcare. Recruiting and placing senior managers in key positions to address these issues has become an imperative.  This paper will discuss the emerging opportunities at senior levels within all types of organizations for information and knowledge professionals and the new programs being launched in academia to provide pragmatic learning experiences to address these challenges. The new skills required relate to delivering and scaling up workplace solutions to managing internal communications, corporate intranets, social tools, infrastructure and content for web services and enterprise-wide content management processes. These new careers require solid analytical, collaboration and communication skills.  In current workplace environments, information support skills such as training for database searching, computing and the use of technology tools, are of lesser importance than they were ten years ago, while skills related to facilitating collaboration and networking, building strategy and implementing content management processes are now being seen as essential. These new positions have a broad range of job titles and backgrounds, and are found in a multitude of workplace environments including pharmaceutical firms, financial services, education and non-governmental organizations, just to name a few.   An increasing number of academic institutions focusing on social informatics, knowledge strategy and knowledge management issues are attracting students who may have previously considered MBA programs.  Courses cover a range of subjects including business analytics and strategic intelligence, collaboration and networking, using social tools, enterprise-wide applications, developing internal consulting services, information policy and regulatory issues, as well as practice and methods for organizing and accessing digital information.  These innovative academic programs are responding to the growing need for information and knowledge strategy professionals in all types of organizations around the globe.  

Everyday, we create 2.5 quintillion bytes of data. In fact, ninety percent of the data in the world today has been created in the last two years alone. Dealing with the growth in data volume and the variety of different information sources is better known as Big Data. Big Data spans three dimensions: Variety, Velocity and Volume.

The University of Manchester was one of the pilot projects for the JISC Research Data Management program, with its MaDAM (Manchester Data Management) project.  The project aimed to develop a pilot infrastructure for storing, sharing and preservation of research data for pilot user groups in two of its Faculties - Life Sciences and Medical and Human Sciences. A detailed requirements exercise was carried out for the pilot user groups and a research data management solution developed to meet these needs, which is integrated with the University's institutional repository, Manchester eScholar to enable preservation of research data.  The University is now developing a research data management policy and a business model to enable the development of a sustainable research data management service for the whole University, building on what it has learnt through the MaDAM Project.

3 learning points:

1: Importance of a partnership approach

2: Key user requirements for research data management

3. Sustaining research data management beyond the pilot

We like to bring an element of fun and games into our information literacy teaching when we can, whether that is using crosswords, treasure hunts, or light hearted videos, but we hadn't before brought games, along with the technology and social nature of web 2.0, into the core of the library. We're currently changing this and have created  a social, online game based around using the library resources working with a creative outfit (Running in the Halls - www.rith.co.uk). Called Lemon Tree, it brings ideas of gamification right into the centre of library activities. There are many applications, often available as applications for smartphones, which turn everyday tasks into chances to win points, badges and other virtual rewards, and share them with your social networks. Location based networks  typify this idea and have exploded in popularity recently, with networks such as Foursquare (http://foursquare.com) and Gowalla (http://gowalla.com) allowing you to 'check in' to various locations, to share that activity with friends, become Mayor of a location or win badges for different types of activity.  A more extreme version of this gamification of everyday activity is Epic Win (http://www.rexbox.co.uk/epicwin/), which allows you to create a to do list and play that list as though it is a game, gaining rewards for completing each task. Lemon Tree takes these ideas of virtual rewards and inbuilt social networks and turns common interactions with the library into a game. Users are able to link Lemon Tree to their library record, winning points and badges by activities such as taking books out, leaving comments on books, and borrowing a range of items. They build their own social network within Lemon Tree, but the system also links to existing networks such as Twitter and Facebook.  Lemon Tree feeds back into our systems as well, so comments left on a book left by a student will appear on our library catalogue for everyone to see, regardless as to whether they choose to play and interact with Lemon Tree. The rewards users can gain through Lemon tree are developing as we see what works and what our users enjoy, with a massive range of options possible. We are particularly interested though in engaging those people who we know come into our library, but borrow very few books and rarely access our electronic resources. If we can make it fun for them to use the information resources we have and increase their usage then Lemon Tree will have succeeded for us.  This is the first time the details of Lemon Tree will have been presented at a conference.

Smartphones have become some of our most invaluable items. They connect us with places, services and people in rich ways. The mobile internet has shaped the way our social contacts are represented in the real world and the way their personal stories relate to us. In this interactive session Mace Ojala, Turku library, and Åke Nygren, Stockholm Public library, will showcase new and upcoming mobile apps for global and indoor positioning, Near Field Communication, location aware gaming, Augmented Reality, QR codes, micro payments and more. Examples are taken worldwide, including a look at the current app development at Nordic Labs (www.nordiclabs.org), and in Kista Science City (www.kista.com. The session also includes a short introduction to a mobile gaming experience especially tailored for the Online Information Conference.

Facebook dominates the community of friends space, but special needs and challenges exist for building targeted professional communities, such as collaborative work groups, product user groups, learning communities or special interest groups (SIGs). One of the advantages of social media is that it enables gathering information from the group, sometimes called crowdsourcing. This session will examine the appeal of web-based crowdsourcing as a means of gaining participation, contributions and collaboration to source best solutions to business or community issues - from the member, community manager and industry observer or social phenomenon perspective.  It will also touch on the potential inter-relationship between traditional taxonomy/annotation and what can be created and delivered through social media.  The overview  will draw on experience from a number of organizations who are building such groups and highlight real-life examples about the available tools, challenges and techniques for building participation and interactivity.

In August 2011 JISC Collections launches the JISC eCollections, three platforms providing books (every book published in the UK before 1800), journals, and media (a portal with over one million images). Each platform is being set up with crowd-sourcing tools. The operation will be moderated by academics from the UK higher education community. This combination of moderation and participation is, we believe, a genuine innovation in information provision. A study of the experience will be of value to any content owner looking to enhance their metadata and to create a community at the same time.  

Digitalkoot is an e-program for the digitization of Finland’s historical documents and material. The first of its kind in Europe, the program harnesses the power of crowdsourcing to mobilize people to help digitize millions of pages of archive material. Online volunteers complete small portions of work, or microtasks, to help correctly digitize historical content. Realized as two online games, the program combines entertainment and volunteer work. 

The e-program technology provider is Microtask, whose automated platform splits dull repetitive tasks into tiny microtasks and distributes them over the internet. Once carried out by interested microworkers around Finland or around the world, Microtask puts the results back together into a completed assignment. In the first phase, The National Library of Finland’s e-program consists of two online games. The online gaming experience provides both entertainment and the opportunity to contribute to the preservation of Finland’s cultural heritage.  

Summary

Understand the factors driving enterprise mobility This paper provides a review of the developments in 2011 in the provision of access to enterprise information using mobile phones and tablet pcs. In 2012 new generation of 4G/LTE networks will start to be rolled out, offering 100Mbs broadband connectivity. The opportunities of providing mobile employees with access to corporate intranets and other repositories are obvious, but there are also very considerable challenges in adapting intranet architectures for mobile handset use, providing high-quality search, mananging security, and deciding on what software platform(s) to support.

The aim of this paper is to highlight the experiences of early adopters and to provide recommendations for intranet managers on the steps they should take in 2012 to ensure that they are prepared to respond to user requirements for enhanced mobile access.

Learning points:

Understand the factors driving enterprise mobility

Learn from the experience of early adopters

Be given a strategy for 2012/2013

NOS (Dutch Public Television) is embracing mobile platforms as key delivery channels for it's news and sports content. This means adopting a new strategy and cultural mindshift in an organization traditionally focused on TV and Radio.  James Tjan, the Project Manager in charge of making this transition happen, will talk about his current projects and share his experiences.

Not all information is equal. Some information impacts the functioning of the economy or changes people's lives. When high value information, like legislation, statistics or statutory notices are published online, should it be held to a higher standard of authenticity and trust? How do we do this online? This presentation will explore the issues associated with provenance and the web and in particular work to include rich provenance information on legislation.gov.uk, using Linked Data standards. It will explain both the business drivers and benefits for rich provenance information and the technology solution adopted for legislation.gov.uk.  In the UK the official version of legislation is published on legislation.gov.uk, with legal status. The National Archives has developed a new set of requirements, that every piece of legislation has with it a machine readable audit trail, that describes every step in its processing, from the document drafted in the department and approved by the Minister, through numerous conversions to XML and on to multiple renditions on the website. What is the relationship between the Word document, the XML and a web page or PDF created from that XML? Has the processing of the information changed it in some respect? What processes were performed to the document and can they be repeated? If there has been manual intervention as part of the publishing process can this be captured too? If you capture all this information, how can it be presented and used?  The presentation will address these questions from the practical perspective of a large scale government website, legislation.gov.uk. It will concentrate on the use of semantic technologies to capture and convey provenance information and how these technologies are enabling new standards of "responsible publishing" to be attained.    

Privacy and Data Protection are terms which are used interchangeably, but actually there is a significant difference (as set out above). Both aspects need to be taken into account when creating an organizational policy both privacy and data protection.  European Commissioner Viviane Reding is pushing for the introduction of a right to be forgotten reflecting the fact that in the internet world, we increasingly have to give away personal information in order to be able to access products and services both commercially and those which are free at the point of delivery. This raises questions about what it is legitimate for organizations to collect in terms of personal information from individuals, and how that information is handled and shared once it is collected.  This paper will give an overview of the development of Privacy and Data Protection regulation, set out what exists of an international policy and agreement, and summarise the key players and influencers in the international sphere, examine the key issues and offer useful pointers on how to do business internationally while complying with expectations and requirements thus minimizing risk and protecting reputational capital.  The key learning points of this paper are:  1) The internet age and globalization are bringing attitudinal change among the populations of nations (at differing rates of change). Governments and companies need to keep track of, and respond effectively to, these changes.  2)Individuals need to be aware of their rights, and also collective ensure that legislators, policy makers and company executives are aware of customers expectations with regard to privacy and data protection.  3)We need global treaties and standards to support privacy and data protection, not just in the technical field but in the information management field.  4)The disciplines of information management, records management and also information auditing have a strong contribution to make in delivering on privacy and data protection requirements, and reducing organizational risk. 

The Press Association Group is a global content operation with specific focus on news, sport and entertainment. The group operates a diverse range of businesses across the UK, Ireland, Europe, Canada and Asia as well separate brands specialising in areas such as Marketing (TNR) and Weather (Meteo Group).  On a daily basis, the Press Association creates, curates and distributes vast amounts of content and data as well as providing a range of services to all major media organisations and many global corporations. Recently, the Press Association was appointed as both the host national news and data agency for the London 2012 Olympics.  In order to address the growing demand for 'fast, fair and accurate' content and data, the Press Association recently committed to a large-scale project to redesign its IT infrastructure by putting semantic web technologies and principles at its core.  By the adoption of established standards such as IPTC's G2, RDF, a preference for existing ontologies such as geonames, FOAF, Dublin Core, etc. and the use of technologies such as cloud-based computing, open and RESTful approaches, XML-driven dBs and triple stores, the Press Association addresses real business needs such as, the managing of enormous, disparate and heterogeneous sets of data, reducing silos and streamlining content and data interchange within the organisation and between PA and its customers.   The Press Association has gained valuable practical experience in the use of these technologies and rose to the significant challenges of content migration and cultural change. The PAs achievement is an example of how these technologies can deliver "real world" business value by creating cost savings and new product potential. To illustrate these achievements, the presentation will include demonstrations of live services and products such our services for the London 2012 Olympics and the Barclays Premier League.

Based on some exploratory work on metadata guidelines undertaken in the early phases of the JISC/RLUK Resource Discovery Taskforce, this talk will examine the ways in which Linked Data might provide a solid basis on which aggregations of metadata from libraries, museums and archives can be built.  The talk will propose a matrix of approaches, considering in particular the importance of content being both open and linked, the emergence of mainstream web search practice, the impact of social networking on resource discovery, and the cultural and technical challenges that Linked Data presents to the cultural heritage community.

In 2010, the JISC and RLUK Resource Discovery Taskforce (RDTF), which involves national stakeholders from the libraries, archives and museums, set out a Vision for making the most of UK scholarly and cultural resources by best positioning their metadata for discovery and reuse within the global information ecosystem: UK researchers and students will have easy, flexible, and ongoing access to content and services through a collaborative, aggregated and integrated resource discovery and delivery framework which is comprehensive, open, and sustainable. Discovery: A Metadata Ecology for UK Education and Research is an initiative being undertaken by JISC and its partners aimed at achieving this Vision by making resources more discoverable, both by people and machines. In doing so, we believe we can make our data work harder, integrating and combining it in ways that add value for researchers, teachers and managers of information assets within libraries, archives and museums. But is this a case of Vision Impossible? This presentation will share the lessons learned as we take this journey towards the vision, the critical moves that have been staged along the way, and the shifts in thinking that have been required as we undertake an effort that is as much as a change in culture and ethos than in technology. In this context, 2011 has about building critical mass through opening up data, exploring and demonstrating what Open Data makes possible, and actively sharing what we learn with the wider community. The speakers will address the key challenges and how we have tackled them, including: balancing innovation with pragmatism in terms of technical approaches, and taking forward a mixed economy of technological approaches that help foster an ecosystem of data reuse; understanding and effectively communicating the issues around licensing, and at the same time driving the opening up of data to encourage calculated risk-taking; the tension between collaboration and competition in this space, where business models are being undermined, and new ones just emerging; and perhaps most demanding, managing a highly complex stakeholder environment.   

With eBooks, reading is bound to get social. In other words: reading is becoming a shared experience, for the very first time. What will this mean to the readers, the writers, the publishers – and our culture?

MediaLibraryOnLine (www.mlol.it) is the first network of digital public libraries in Italy with about 1.500 public libraries in 6 regions (data June 2011). Through the MLOL's portal, library patrons accede to a growing collection of digital contents including e-books, music, audiobooks, newspapers, videos, learning objects, etc. MLOL is positioned as a “universal” content aggregator with a substantial “technological agnosticism”: this means we integrate a variety of technical/organizational/business models from a variety of publishers/distributors in the world with the objective of building the best possible digital collection, a unified discovery and management interface, a dedicated shopping platform for public libraries.

Learning points:

• How to develop a unified interface for digital content in the public libraries

• How to manage heterogeneous publisher/distributor's models

• How to manage a digital store for public libraries

This project brings together a major vendor, a leading Faculty from a renowned Italian university and a Department library working together for excellence with the students of today. 

Enterprise search has lagged Web search in certain features. This presentation will focus on four trends that suggest enterprise search is catching up in information retrieval.   First, enterprise search has shifted from a "one size fits all" solution to an enabler within applications. Search based applications are delivering functionality that put information at a user's fingertips. Autonomy and Exalead are leaders in this field, although other firms are shifting to this orientation as well.   Second, enterprise search is no longer focused on laundry lists. New versions of well known systems now perform "mash up" operations between structured and unstructured data. The "outputs" are reports or visualizations. On the surface, these systems look like business intelligence, but solutions from Endeca for example blend traditional outputs with a variety of report formats.   Third, the enterprise vendors have moved beyond search displays from Bing.com and Google.com. Instead of segregating results by content type, enterprise systems display integrated and deduplicated results lists. A vendor with effective technology for federation and deduplication is Vivisimo.   The fourth trend is the use of a platform to perform social functions. Although many vendors assert the social functionality of their information retrieval systems, Microsoft has been among the most successful vendors making sales of a content platform with search plus collaboration features.   These trends are not the only ones that dot the landscape of search, but they identify some major features in a very dynamic landscape.  The presentation is based on a new monograph, The Landscape of Enterprise, published at Pandia this year. Search, we identified .

This paper examines the current state and future development of enterprise search in Europe from both a vendor and a user perspective.  The paper will synthesis papers presented at the first Enterprise Search Europe conference, some of the research undertaken for a project on the European search market undertaken in 2011 by Intranet Focus Ltd. for the Joint Research Centre of the European Commission, and the outcomes of the latest Global Intranet Trends survey.  

- Search based intranets

- Context as the missing link

- Alternate concepts for the Digital Workplace 

The librarian's role in collection development is being eroded through disintermediation. A number of factors are contributing to this:

• With the Big Deals for e-journals power has shifted considerably in the publishers' favour, and libraries' freedom to make collection development decisions has been curtailed. If the trend towards national deals and block payments, seen for instance in the Scottish Higher Education Digital Library (SHEDL), continues, this freedom will be eroded even more; acquisitions decisions are increasingly made at the level of publisher rather than title.

• A notable response to the power of the publishers' monopoly is the open access movement, which aims to make scholarly literature freely available to all. One route is through open access publishing, where typically the author, or their institution or research funder, pays the cost of peer review and publishing. The other route is the deposit of pre- or post-prints of traditionally published materials in the author's institutional repository or in a subject repository such as Arxiv. The librarian again ios making no decisions on availability in collections.
• 
  E-book technology has enabled the introduction of so-called ‘patron selection' or ‘patron driven acquisition' (PDA). Suppliers of e-books are now offering libraries the opportunity to make available a fund to be spent on new e-book titles as they become popular with library users. PDA is becoming increasingly popular: a recent survey of 250 libraries in the USA showed that ‘32 have PDA programs deployed; 42 planned to have a program deployed within the next year; and an additional 90 plan to deploy a program within the next three years' (http://www.libraries.wright.edu/noshelfrequired/?p=932). Librarians are able to impose some restrictions - for instance specifying subjects or ranges of titles; otherwise selection is taken out of the hands of librarians and entrusted to users . Initial statistics show the usage of many titles selected by users to be as high as the usage of titles selected by librarians or academics.
• Google's massive digitisation programme, although currently under legal threat, is another example.

In the disintermediated world the librarian's role is changing. It will in my view become increasingly focused not on externally produced resources, but on creating, developing and maintaining repositories of materials, whether learning objects, research data-sets or research outputs, produced in house in their own institution.

Traditionally librarians have sought through the art of collection development to obtain the outputs of the world's scholars and make them available to the scholars of their own institution - an impossible task. However our role is now being reversed: it will be to collect the outputs of our own institution's scholars and make them freely available to the world. This task is capable of achievement and attains the aim of universal availability of scholarship to scholars. However it is not collection development as it has been practised down the years in the print world; that art, it can be argued, will no longer be needed in the era of disintermediation.

Learning points:

Major changes to librarian's role are happening by stealth

Librarians become curators rather than mediators

Unintended consequences of procurement of electronic materials

Most academic libraries are struggling with trying to understand the implications of changes in communication technology and behavior on the library in the near and more distant future. Combining this difficult task with the need to formulate a common vision for the library is a real management challenge.

At the Karolinska Institutet University Library, we set in motion a year-long process in 2010 to address this issue. This process is being led by the management team but has also involved all of the library staff (approximately 110 members). Involving all the staff in discussing the possible future scenarios of the library is judged as a key factor when it comes to realizing a common vision.

In the start of process, members of the management team collected over 40 descriptions (in the form of research articles, reports, and video materials) of relevant developments and potential future scenarios in the surrounding world. These were then used as background material when formulating short informative texts to summarize eight important trends which the management team thought could potentially impact on the academic library of the future. These texts described the following trends: accelerating technical developments, increasing demands for long-term sustainability, increasingly diverse user groups, the increasing importance of qualitative assessment in connection with the allocation of university funds, the teaching to learning paradigm in education, the changing world of scientific communication and publication, the accelerating effects of increased accessibility of information, and finally, increasing information overload.

These "trends texts" were then distributed to all the library staff for reading in preparation for a half day workshop. In the workshop, a method called Deep Dive was used to extract a number of more concrete library scenarios from the trends. Staff was divided into 14 discussion groups according to trend interest and each group discussion was led by a non-management staff member (albeit with the secretarial and methodological support of a member of the management team). The Deep Dive workshop resulted in an extensive material which was then later reworked by the management team into three library scenarios related to the areas of research, teaching, and the library as an academic meeting place. From these three scenarios, a common vision will be created.

The organizational structure and culture of the academic library world in Sweden suggests that all staff should be engaged in preparing for the future. Our experiences from the above process are that staff was highly interested in preparing for the Deep Dive workshop, both in terms of reading and trying to understand the trend texts but also in the workshop methodology itself. During the workshop, the majority of the staff members was actively engaged in discussions and was determined to contribute to a constructive end-product.

In this paper, the different steps of the process will be described in more detail and reflections will be made on the outcomes of each step. A critical appraisal of the whole process will be also presented as well as our common vision.

The libraries serving South Australia's Dept of Health workforce have a long history of collaboration.

From the late 1980's the libraries have combined resources to buy core information resources. The process of establishing the purchasing consortium is described in detail in Peterson & Harris (2002) [1], Harris & Peterson (2003) [2] and Peterson & Harris (2005) [3]. Wider collaboration to provide a cooperative virtual reference chat service between health libraries in Australia and the UK (Chasing the Sun) has been a long-standing part of the libraries' service. Rockliff et al (2005) [4].

The pattern of library service provision, though, was that each library has been primarily concerned with providing its service to its own hospital or agency. The library staff members are employed by the agency / hospital, and each has its own independent budget. The libraries have their own intranets and internet sites which are independently maintained. Services such as document delivery are provided by each library for their own agency staff. There has been some sharing of reference service via the online chat.

Since the agencies are not all the same size, this has resulted in some inequities in access to information resources among the health workforce.

The libraries identified that information provision to health professionals and researchers faced the following main issues:

• information overload
• increasing reliance on online delivery
• increasing complexity of issues surrounding product licensing, access and authentication
• increasing requirement to justify purchases / services by qualitative evaluation methodologies

A Departmental review of the library services within South Australia Health in 2009/2010 resulted in the recommendation that the cooperation between the libraries be formalized, with the ultimate goal being a more equitable availability of online information resources and library services to the whole of the health workforce.

This would be achieved by:

• single website entry-point for clinicians / departmental staff
• centralised purchasing of core / joint resources
• centralised provision of library services such as document delivery
• single library workforce for SA Health
• appointment of Health Library Network Knowledge Manager to implement and coordinate the recommendations and manage the overall library service

It was envisaged that implementation of these aims would take approximately 3 years.

Challenges:

• change management - the changes involve several groups: library staff; hospitals / agencies; clinicians / other library users
• developing a shared vision - moving on from 'silo' libraries to the Health Library Network

Strategies for implementation involve ensuring that all key stakeholders are given a voice / role in the process:

• meetings of all library staff (3 held at different sites to ensure all staff could attend) regarding staffing / workforce planning
• brainstorming with librarians to develop a shared vision
• working group to develop a website
• establishment of advisory group of key Dept of Health stakeholders (mainly clinicians) to advise / monitor / collaborate on resources purchased for the Network
• establishment of librarian working groups to focus on acquisitions, online services and technical issues and user education & training

A Health Library Network Knowledge Manager was appointed in October 2011. Some of the above  strategies have already been implemented or are well in train.

The presentation will focus on the need for developing a sense of 'team' and managing the changes inherent in the implementation.

1. Peterson M. Harris L. SALUS: online co-operation between South Australian health libraries. Health Information & Libraries Journal. 19(2):78-83, 2002 Jun.

2. Harris L. Peterson M. Sharing the burden: a model for consortium purchasing for health libraries. Journal of the Medical Library Association. 91(3):361-4, 2003 Jul.

3. Peterson M. Harris L. Beyond SALUS: extending online co-operation outside of South Australian health libraries. Health Information & Libraries Journal. 22(2):143-5, 2005 Jun. Rockliff S. Peterson M. Martin K. Curtis D. Chasing the sun: a virtual reference service between SAHSLC (SA) and SWICE (UK). Health Information & Libraries Journal. 22(2):117-23, 2005 Jun.

The growth in uptake of e-book devices and apps for leisure reading has led to increased challenges and opportunities for academic librarians as their users seek similar features from the e-content their libraries license to support learning, teaching and research. This paper will discuss how librarians can manage these expectations in relation to their subscription e-content and the range of platforms available to read from.  The issues of availability, accessibility, affordability, and licensing will be discussed and ways in which librarians and publishers have sought to resolve these will be considered.

This paper will present the results of research currently underway to understand changing patterns in the use of online books over the past three years.  This research focuses on the use of online books for independent research, rather than in teaching and will analyse usage across a range of users including undergraduate, postgraduate and academic researchers engaging with a range of online books formats: from online PDF and HTML, to mobile and eReader delivered texts.    We will present the results of the changes we have seen in the use of online books through research carried out by SAGE over the past three years, assessing both the shift in the dissemination and acceptance of online books for academic use and also the changing patterns in user behaviour and engagement with this material.   The research findings will outline how these shifts in user behaviour have influenced, or have been influenced by, the changes that we see in the publishing world in the delivery of book content online, whether this is through mobile devices, eReading devices, or how that might include new media such as video content.  Finally, this paper will reflect on the potential applications for future online book delivery solutions. 

Learning points

• Lawyers spend a large proportion of their working life out of the office, in tribunals, court, client meetings. Lawyers are heavy users of information and value content that can save them time.Print publication usage is declining while the use of e-sources is on the rise - indicating potential new opportunities.

• TechnoLawyer: 66% of lawyers have a BlackBerry; 73% are either ‘constantly' or ‘at least once an hour' picking up emails when out of the office; 77% favouronline or digital resources to ‘traditional paper-based law libraries'; and 1 in 10 have an iPad (Nov 2010). The new breed of technology - smartphones, mobile applications, eBooks etc - is making access to information on the moveinstant for lawyers.

• Publishing Technology: Technology (e-Readers) is evolving the publishing business.Specialist textbooks are now visible and more discoverable.

The legal profession is going through a seismic shift. The law changes all the time and clients expect their lawyers to be available if not 24/7 then not far off. This paper will look at how LexisNexis is empowering lawyers with up-to-date, trusted content so they can make more informed deci­sions at the point of need. Key issues such as eBook formats, devices, DRM, pricing, licensing, availability will be discussed.

In all but a few countries, Google dominates the search landscape. It's a worldwide phenomenon. Yet even Google can differ depending upon geographic location, plus it's not the only search engine around. The fact that so many people rely on Google for their research needs presents an intriguing opportunity for information professionals. Exploring and testing the capabilities of other search engines is a core competency, but it takes time, which is frequently in short supply. This presentation will give an overview of your options when it comes to choosing a search engine other than Google. What are their advantages and drawbacks? How can you most effectively search them? When should you bypass Google altogether and substitute another search engine? Which of the newer search engines are worthwhile? Knowing the intricacies of search engines will keep information professionals relevant going forward.

Learning points:
Niche search tools are a growth area, focusing on easily definable targets
Using niche or specialist search is often more effective for finding focused information than the broad-brush approach of the major search engines
There are specialist search tools for finding information on individuals, statistical and numeric type data, and news in context. 


The major search engines are useful when searching for general information. Unfortunately, finding focused information is often difficult as such information tends not to be search-engine-optimised. The concept of deep-web search has been around for several years but it is only in the last few years that specialist search tools focusing on narrow niches have appeared. This paper will focus on three niche areas demonstrating different approaches to specialist search: people information, numeric data and news.
There are now several search tools focusing on finding information on people and many depend on social media – looking at and aggregating information from sites such as LinkedIn. They take different approaches: Zoominfo and Yatedo attempt to build a profile or resume of an individual while sites like 123people.com and pipl.com collect data and leave it up to the searcher to decide what is relevant. There are also sites like YoName and Wink that focus on finding how people are networked.
Zanran.com is a new UK based search engine that focuses purely on numeric, graphical and chart data – and is particularly useful for finding statistical data. Although there are a number of sites that allow users to locate statistical data, Google’s Public Data Explorer and the University of Auckland’s Offstat database, for example, Zanran presents a new approach for finding such data.
Google news is particularly relevant when looking for the latest news – and along with Twitter and Google Realtime searching, it is easy to find the latest information on current events. However putting information into context and linking it to other information is harder. Silobreaker.com and Evri.com allow searchers to see the context – bringing together twitter data, general news, blogs and discussions to build a knowledge map of the particular topic showing trends, interconnections and general background to news stories. In contrast, Google’s newstimeline shows how stories develop over time – whether on a daily, weekly or monthly basis.

Learning points:

The amount and type of personal information that the search engines collect 

The impact that this has on search results and our use of other web sites 

How to control what is gathered about us - is it possible? 

We all know that the search engines try and work out which country we are in and redirect us to what they think is the most relevant country version of their web site. Many of us will also have spotted that they try and work out our location within the country. This enables the search engine to personalise results, with local content being given priority, and more relevant advertisements that they hope will generate more revenue. But that is not all that going on behind the scenes. The search engines are using every bit of information they can glean from us on our searching behaviour, information preferences and network connections. Both information and advertisements are tailored to what we have viewed in the past and this customisation can occur on sites that we think are totally unrelated to our favourite search tool. This session will look at the amount and type of information that is gathered about us, how it is shared, the effect it has on search results and what we can do to counter it. 

Areas covered will include: 

* how they know what you are using for example operating system, browser, computer/mobile device 

* the effect of your “location” on results 

“ how do previous searches change your results 

* how Google uses your social media connections and other services - both Google and non-Google - that you subscribe to 

“ how you are encouraged (forced?) to divulge yet more information about yourself 

* the role of cookies and how to control them 

* how to control what you give away – is it possible

IBM has been pouring millions of dollars per year into major academic institutions in order to establish and promote Service Science as a coherent body of knowledge.  This funding has mostly gone to faculties such as computer studies, management or engineering.  The story of the advent of this discipline is a fascinating one, and places the economic value of information on a strong transdisciplinary footing. As yet there are very few references to Service Science in the professional Information Sciences literature. A library is a service system, with an enormous service offer.  It is an obvious field of research for this new science, yet is barely mentioned in studies on Service Science.    Why do we need to be aware of Service Science?  What models and innovation can be applied to libraries?  How can a pluridisciplinary approach improve library services?  What are the implications for the profile of the new information professional?  What research would be most relevant for libraries? What are the implications for our academic programmes? This paper sets out to inform information professionals in all sectors that this new discipline exists and why it is relevant to them.  Research in service science can be of great benefit to libraries, and information service outlets can be a tremendous field of research for this new science. Information professionals need to be informed of this new discipline and inspired to participate in it.              

In a rapidly changing technical environment the importance of staff development is widely acknowledged, with conferences such as Online Information providing a valuable means of keeping informed of developments and new approaches which are being taken by information professionals around the world.  However, in the current economic and political climate it is often difficult for organisations to provide funding for attendance at conferences, seminars, workshops and other activities by which information professionals update their skills and enhance their professional networks. In addition, concerns related to the environmental impact of travel add new challenges to those involved in providing such events.  Technological developments, including the availability of WiFi networks at many venues, increased ownership of mobile devices with networked capabilities and the wide variety of communication and collaborative tools available, offer new opportunities for the provision and 'amplification' of events to enhance professional skills, whether hybrid or online only.  In this paper the authors will describe work at UKOLN and the wider JISC community in the provision of amplified events, where networked technologies are used to allow a remote audience to participate in events and to enhance the discussions amongst those physically present.  The paper will review the growth in popularity of amplified events since WiFi networks at conferences started to become available about 8 years ago, how early adopters started to exploit such technologies and how this led to an environment in which at many IT-focussed events access to a WiFi network is now expected to be provided.  The paper will also explore concerns raised by the amplification of events, such as the potentially disruptive nature of the back-channel and the undermining of the traditional event business model.  This paper will summarise best practices for those wishing to host or participate in amplified events and provide a framework to help address the possible concerns that such approaches may be counter-productive.  This paper will be based on several case studies which the author has been involved with, including the amplification of UKOLN's annual Institutional Web Management Workshop (IWMW) event, amplification of seminars given abroad to an audience in the UK and amplification of UKOLN's recent seminar series.